Why Marketing Doesn’t Work I’ve been doing some soul searching. I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!! When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”. “Why can it work so well for him, and not for others?” The truth is, it’s not about what we do, or even how we do it. It has so much to do with WHO YOU ARE. Are you the kind of person who welcomes change? Do you seek strategies to get in front of new patients? Do you seek ways to maximize your profits and continually grow (financially and personally). Are you the kind of person who has true VISION. Do you imagine your goals first, then create a plan to achieve it? I’ve always said, a successful business owner, entrepreneuer, or inventor is born and not made. This week, I’m realizing, that’s not necessarily true. The doctors in the room with me, who are investing in business related CE are the top docs! They seek training. They seek to learn from the experts. They challenge themselves to come up with new business strategies. I am going to make it my mission to provide the motivation necessary to get my clients hooked on business growth. Look for this newest consulting solution very soon!!