A growing practice needs to have a strong online presence, and a large part of that comes from patient reviews. With over 84 percent of people trusting online reviews to help them decide between options, these powerful tools have the potential to make or break your business. So how can you collect more positive reviews for your dental practice?
The first step is to make sure your team is on board. Educate them about how important these reviews are for both prospective and existing patients. Let them know that your public feedback is an important part of your marketing strategy, and that each one of your team members plays a role in growing your practice.
Next, you must make sure that every patient has a five-star experience. Impress your patients. Get to know them personally, and let them know that their business is important to you. Once you have built lasting relationships and patient loyalty, your team can implement a strategy to help collect reviews.
There are many programs and apps available that can automate review requests for you. However, you can also do this manually. Send a simple email to your patients with a link to your Google listing, promoting feedback. You can even ask them in person or use signage in your office if you feel comfortable enough.
We have created a custom solution called an Echo Page, allowing you total control in filtering negative feedback, and allowing your patients to post to the platform of their choice. Contact for more information on an Echo Page.
We recommend that you focus on collecting reviews on Google, Yelp, and Facebook. These three are the main sites that your audience will look to first when checking out a practice. Other review sites might be useful as a supplement, but not as an alternative. Once you have collected enough reviews, you can link to them on your website to boost your presence. You might also find success in asking if patients are open to a video testimonial, which can be embedded directly into your website.
Online reviews are a critical step toward building your presence and engaging your audience. If you are looking for new ways to gain more positive reviews for your dental practice, contact our office today. One of our team members will work with you directly to set up a strategy that can help you grow your practice.
