Q: How can I handle phone calls to schedule patients before my office opens, given that staff isn’t working yet and the office isn’t operational?
A: Managing phone calls and scheduling before your office officially opens can be challenging. Here are some strategies to effectively handle this situation:
- Dedicated Phone Answering: It’s essential to have someone who is both skilled in phone management and adept at booking patients. Ideally, your phones should be monitored around the clock during your startup phase to ensure all calls are answered promptly.
- Text Messaging Capability: Implement a phone system that supports text messaging. Ensure you have a proficient team member available to manage these texts, who can skillfully pre-sell your services and schedule appointments.
- Online Scheduling and VIP Wait Lists: Set up online scheduling for future appointments. This can be facilitated through third-party scheduling software and your marketing agency. Additionally, establish a VIP wait list to manage prospective patients effectively.
Q: What additional steps should I take to market my practice before it opens?
A: Building your practice’s presence before opening is crucial. Here are some recommendations:
- Daily Marketing Efforts: Grace Rizza, CEO of Identity Dental Marketing, advises dedicating at least one hour each day to marketing your practice. This includes engaging with local community groups on Facebook, networking with local influencers, and enhancing your digital footprint through social media.
- Virtual Consultations: Consider Grace Rizza’s virtual consult course available at identitydental.com/courses. This course can help you book and pre-sell to new patients even before your office opens. If possible, allocate half a day per week to offer free virtual consultations to begin building your patient base.
Q: How can Identity Dental Marketing assist in this process?
A: Identity Dental Marketing provides valuable resources to help you succeed. For personalized assistance, you can book a complimentary marketing planning session at identitydental.com/grace. This session will guide you in developing strategies to build trust with prospective patients and enhance your practice’s visibility.
Starting a business involves numerous challenges, but with the right strategies and support, you can navigate these hurdles successfully and build a strong foundation for your practice.
