Dental Marketing – 50 Ways To Grow Your Practice The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use Facebook to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first impression! 48. Create an Email marketing campaign to attract new clients and let your existing clients know what you offer. 47. Tell your friends and family about your business. Making sure your personal network knows what you do can lead to leads. 46. Join a networking group in your town. Whether you start attending weekly meetup groups or simply join your Chamber of Commerce… networking is ALWAYS a powerful tool. 45. Create an Event to attract media attention, help the community, attract new business.. or all of the above! (Ask me about event marketing!) 44. Engage in internet marketing. You may be able to benefit GREATLY from SEO, PPC, and other forms of internet marketing. (We’d be happy to conduct a free meeting to make some suggestions.) Don’t assume this is too expensive, we can work with virtually any budget by strategically choosing your search phrases for optimization. 43. Make a goal. By setting a measurable goal and writing it down, you’ll be much more likely to accomplish success in your business. 42. Strive to be the best! Get excited about your business, no matter how many years it’s been. Trends change, learn a new aspect of your business–it may just inspire you…and your clients. 41. Make time for marketing. Whether it’s once a week or one hour a day, you need to have a part in your marketing. Any time you hire a marketing company, you’ll want to know exactly what’s going on. To some level, your marketing will be more successful if you invest an interest. 40. Experience what your clients experience. Call your business or have a friend call your business and review your protocol. Sometimes we get comfortable in our business habits, and a little constructive criticism can go a long way! 39. Consider your signage. Have you been staring at the same rusty sign inside or outside of your office for the past 10 years? If so, it’s most likely time for an update! 38. GET testimonials. Yes, with the progression of technology, we focus more on our Facebook presence and local business listings online– However, testimonials are still very powerful. They can be used in printed marketing collateral, as well as on your website and social networking sites. 37. Get Video Testimonials! If you can ask your client to give you a few kind words on camera, you have a leg up on the competition. 36. Start blogging. It’s easy to talk about things you know about, and you definitely know about your business. If you need help setting up or managing your blogs, we can help. It’s fairly easy… and FREE. 35. Trim the fat. If you’re spending time on a marketing effort or training and employee that is holding you back… it may be time to make some changes. Don’t let habits and obligations hold you back. It’s your business and your responsibility to run it properly… even when it’s difficult. 34. Train your staff. By hiring an outsider to come into your business place and train your staff on how to sell, you are providing your staff with the confidence and skills they need to promote your business. 33. Pick up the phone. In a day when we’re so used to email, let’s not forget the personal touch of a phone call. You can even email the person you’d like to set up a phone conversation with, so that they are prepared for your call. 32. Do something different. I always tell my dental clients how important it is to offer a service or action that will make a strong, memorable, positive impression. If you need help coming up with a few ideas, we can help! 31. Stay organized. I’ve seen so many businesses lose hours a week in productivity because they have lost papers or do not have an organized work space. Take time weekly to organize and purge. 30. Sign up for industry related news. Being on top of trends in your field will naturally help you market your business, just by your level of knowledge. 29. Create a referral program. Even if you send a simple thank you card to your referring clients, make sure to acknowledge the people who support you. 28. Watch what your competition is doing. This is a simple way to get ideas. 27. Take a vacation! You may be thinking, “How can taking a vacation be a simple way to grow my business?” It’ll give you time away and time to get excited about work again. Sometimes, even in business, distance makes the heart grow fonder. Taking a break may help your re-focus. 26. Pick a monthly offer. Certain businesses (dental offices, salons, boutiques, lawn care, marketing companies, etc.) can benefit from highlighting one service monthly. This allows you to let your clients know about (and experience) all of your services without overwhelming them. 25. Build loyalty by acknowledging your clients on a personal level. Remember that Mary’s daughter is engaged, and she will make a point to remember you. 24. Strengthen your brand. Consider how your logo, business card, and website appear? Are they consistent with the image of your business? Do they all portray the same message? 23. Conduct a confidential survey? Ask your clients why they like you and what they would suggest you change. 22. Don’t be afraid of advertising. You may have been burned in the past, but you can’t stop cooking! Marketing is a powerful tool when it’s done correctly. Hire someone who knows advertising…not just design. The message and image have to work together to portray you in your best light. 21. Identify your target market. Always remember who you are wanting to reach. 20. Create a follow up plan. Without this, your new client leads may be slipping through the cracks. 19. Track your marketing efforts. This will help you determine where your budget is best spent. 18. Always have your business cards on you, and don’t hesitate to hand them out. 17. Create something new! You can create a new way of doing something or put your own spin on an industry standard. 16. Get the word out about your “new practice” (See number 17). 15. Consider your circle and how you can reach out to your network of friends and family members. 14. Give a speech. If you aren’t the shy type, consider speaking out about your profession at a seminar or presentation. 13. Increase accountability. Whether it’s for yourself or for your staff, accountability is a key component to success. 12. Work smarter not harder! Invest in technology and programs that may increase your efficiency. (We can help you with this!) 11. Update any stale marketing materials! If your photo is from 10 years ago, your audience can tell, and you may seem as if you aren’t on top of things. 10. Take responsibility. Yes, the economy has seen better days. But if your business is suffering, it may be due to a lack of attention to marketing. 9. Think outside of the box. Plan to spend some time for brainstorming! If you can dream it, it’s possible. (I had a wedding planner ask my opinion of her marketing efforts. I suggested making an application for her that e-mails her every time a person in her network changes their Facebook status from single to engaged. If you can dream it, it can most likely be done.) 8. Remind yourself why you love what you do! If you don’t love what you do, consider a change. Positive thoughts about your business will contribute to your success. 7. Work in a new atmosphere for a couple of days. By placing yourself in a new environment, you mind will naturally think differently. 6. Play up your personal strengths. If you have a way with words, begin with writing about your business. If you are very charismatic, focus on in person sales. If you’re a social butterfly and you have a gazillion friends, focus on networking. 5. Delegate. Allow a business partner or TRUSTED employee to take on certain crucial marketing efforts. 4. Schedule regular staff meetings to discuss strengths, weaknesses, opportunities, and threats, as well as your progress and obstacles. 3. Pay attention to your online reputation. You can hire someone to keep an eye on what your clients are saying about you online. This can prevent damage from the occasional business complaint. 2. Let go of negative business transactions. Whether you start exercises or socializing more, find your way to let go of a bad day at work. Keep a forward focused mind and push through obstacles, without dwelling longer than necessary. 1. Learn when it’s best to hire an outsider. Of course marketing isn’t your profession. Don’t be afraid to let someone else step in and lighten the physical and mental burden of your marketing responsibilities. Contact Identity Dental Marketing for your complimentary marketing consultation and get started creating the practice that you’ve dreamed about. E-mail firstname.lastname@example.org or call (847) 629-4646. We’re here to help you grow.