As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting, accountability meetings, and regular delegation, all aided by a project management system.
Make sure your team believes in your clinical recommendations and trusts you. It’s hard to know this, but a seasoned leader learns to read the non-verbal micro-expressions to ensure his or her team is on board and working toward shared goals. It’s also helpful to incentivize those who get reviews, give shout outs on social and record patient video testimonials. The people contibuting in this way to your practice are invaluable and need to be truly appreciated. Others will follow if they believe in what you do and understand the value that you bring to the community.
The first step is to set clear goals for your team. This could be as simple as setting a goal for the number of Google reviews you want to receive each month, or as complex as developing a comprehensive social media strategy. Whatever your goals, make sure they are specific, measurable, and achievable.
Next, hold regular accountability meetings with your team to review progress towards these goals. Use this time to celebrate successes, identify areas for improvement, and hold team members accountable for their assigned tasks. This will help keep everyone on track and motivated to achieve your goals.
Delegation is also key to getting your team actively involved in generating referrals and online shout outs. Assign specific tasks to team members based on their strengths and interests. For example, someone who is particularly social media-savvy could be tasked with creating and posting regular social media content, while someone else with strong communication skills could be responsible for reaching out to patients for video testimonials.
To keep everyone organized and on-task, consider using a project management system. This could be as simple as a shared Google spreadsheet or as complex as a dedicated project management software. Use this system to assign tasks, set deadlines, and track progress towards your goals.
In summary, getting your dental team to actively participate in generating referrals and online shout outs requires clear goal setting, accountability meetings, and regular delegation, all aided by a project management system. By following these steps, you can help your team take ownership of their roles in growing your practice and achieve measurable results.
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