Are You Holding Your Google Ranking Back?

Dental Marketing Company

Marketing For DentistsSEO can be instrumental in attracting new patients to your practice. Naturally, you want your practice’s website to be ranked first when someone is searching for a dentist in your town or area.

There are several steps you can take to help your practice get there. This includes:

  1. Get Google Reviews
  2. Have ONE person manage your online presence, not several companies
  3. Add new content regularly by posting blogs
  4. Continually update your website to add on-site ranking factors
  5. Have a customized website created
  6. Obtain organic, high-quality back-links

You may be familiar with several of these tips. Have you ever considered what things you shouldn’t do when marketing your practice? You’ll want to avoid taking these missteps:

  1. For most practices, it does not pay to hire a local directory site to list you alongside other dentists in your town. When you do this, you are actually paying the directory service to outrank YOUR site. A more effective strategy is to improve your Google ranking and leap over these directory sites. Invest in your website, not someone else’s.
  2. Don’t get into the habit of regularly changing your keyword strategy, or having a long list of keywords. This dilutes the strength of your SEO campaign. There are situations where expanding your keyword reach is a smart decision to make, but this usually isn’t ideal when you are getting started.
  3. Never ignore bad reviews. Bad reviews are your enemy when trying to improve your ranking. We can help you. Ask us about our strategies for attaining 5-star reviews.

Talk to our team about strategies for improving your Google ranking. Don’t fall into these common traps. Instead, approach your SEO campaign with a new mindset with success as your goal. Our team has been utilizing SEO tactics since 2008. We’ve made a name for ourselves within the dental profession as a team that gets results. Our clients have achieved top ranking status even in highly competitive areas. Our solutions are tailored to your needs and available for a range of budgets. Contact us today to learn more.