Ethical Dental Marketing | Tip Tuesday with Grace Rizza :: Learning to Let It Bounce Off Today I’d like to talk about a concept that I call “Letting it Bounce Off.” This is one of the most important strategies that I’ve learned in business to keep me strong, on track, and focused on leading my team and my clients to success. As your success continues to improve and people start to learn what you’re doing differently, you’ll see some people start to get “scrappy.” The truth is that you are your only competition. However, people who think they are your competition can sometimes do unethical things. We’ve all been victim to this at some point in our lives. Maybe you let an employee go and they wrote a bad review on Google while posing as a patient, or you had someone move in down the street and use a very similar business name to try and capitalize on your following and your brand. I hear these stories all the time, and I’ve got the solution for you: stay focused on you. You need to stay focused on your brand and your mission, and you need to let these things bounce off. If someone is doing something illegal or actually lying to your clients or patients, you definitely should consider getting the advice of an attorney. However, don’t let it consume you, don’t let it drag you down, and don’t let ruin your day. Don’t even let it ruin a minute! Just let it bounce off. Once you embrace the fact that nothing in life is personal and everyone is just doing the best that they can, you can really harness this strategy. It will make you a stronger parent, friend, spouse, business leader, and a better person in general. So remember, what others say about you is none of your business, and when the competition starts to get “scrappy,” just take it as a compliment.