Photos are a great way to stand out. They provide an inside look at your practice that can often not be fully understood by reading a text description. Including photos in your Google Reviews is one way to increase your exposure.
You can add a photo in one of a few ways. Through Google My Business, you can include photos that will also be visible when people use the search feature or search by using Google Maps. To do this, you must have your business verified through Google My Business. You can then upload a preferred photo, or one that shows up first when people are searching for you. You can also include a profile picture, cover photo, logo, and additional images. It is recommended that your photos fit the minimum resolution of 720px x 720px.
You can also encourage patients to add their own photos of your practice. Photos can be added through Google Maps. You simply select your practice while in Google Maps and click “Add a Photo.” These photos will show up alongside reviews when people search for your practice using Google’s main page or Google Maps.
Adding photos helps gain exposure. Google prioritizes websites and businesses that include photo content. Adding photos can help boost your SEO performance and improve your search rankings.
Take the first steps by adding photos of your practice, but encourage your patients to do the same. Positive reviews and photos from patients can be a powerful tool in gaining the attention of prospective patients.