• 847.629.4646

Identity Dental Marketing

Dental Marketing Chicago

Existing Clients Schedule a complimentary consultation now!

847.629.4646
  • About
    • Meet the Team
    • Design and Website Samples
    • Video Samples
    • Careers
    • Complimentary Marketing Planning Session
    • Payments
  • Services
    • Custom Dental Marketing Plan
    • Social Media Marketing
    • Video Marketing
    • Google Ads Optimization
    • Naming Your Dental Practice
    • Dental Logo Designs
    • Dental Website Design
    • Dental Search Engine Optimization (SEO)
    • 52 Week Video Marketing Series
    • Internal Marketing for Your Dental Practice
    • Press for Your Practice
    • DSO – Dental Service Organization Marketing
    • Sleep Apnea Marketing for Dentists
    • Online Patient Forms
    • Botox® Marketing for Dentists
    • Patient Insurance Education
    • Dental Lab Marketing
    • In-Office Photo and Video Services
    • NFC Business Cards
    • Snapshot Dental Call Scoring
    • Custom Press Release
    • Always Whitening Patient Loyalty Program
  • Testimonials
  • Blog
  • Resources
    • Instant Training
    • Marketing Dice
    • The Truth About Dental Insurance
    • Dentistry’s Growing with Grace Podcast
    • Unapologetically Grace Podcast
  • Contact
5 Ways to Leverage a Press Release in Your Dental Marketing

5 Ways to Leverage a Press Release in Your Dental Marketing

Meet the press release — one of the most flexible, underused, and time-tested ways of boosting exposure for your practice. For some, writing, publishing, and leveraging a press release can seem daunting. When should I use one? How do I go about it? Whether you are hosting a fundraiser for charity, sharing news about a recent certification, or bringing in a new doctor or specialist, here are five ways to effectively leverage press releases in your dental marketing.

  1. Make it newsworthy — Your press release may not go far if its core story isn’t engaging. Would you click on your headline, or would you skip past it? Every press release should revolve around an interesting update or story that grabs your readers’ attention.
  2.  

  3. Social media marketing — Share your press release across your social media platforms to help get the word out. You can even record a Facebook Live video about it for extra exposure.
  4.  

  5. Share with your patients — Try incorporating press releases into your email marketing, or even share them with patients in-office. Keeping your community in the loop about your practice can help build relationships, strengthen credibility, and can boost patient retention.
  6.  

  7. Reach out to the media — Have you tried sending your press release to local media? This can be a powerful way to reach new levels of exposure for your practice. If you are holding a charity or fundraiser, many publications will jump at the chance to help feature your efforts.
  8.  

  9. Combine it with other aspects of your marketing — Did you recently rebrand, start a video marketing series, or bring on another doctor or specialist? A press release can help multiply your existing marketing efforts. Provide a link to your video series, explain your new practice mission, or feature your new team member’s commitment and experience.

What Should I Feature in My Press Release?

Fundraisers, charities, or volunteering — Is your office involved extracurricularly? Press releases can be a great way to help your contest or fundraiser get the attention it needs to receive a substantial turnout.

Educational endeavours — Have you recently become a member of a dental association or achieved a new certification? This is the perfect time for a press release detailing your hard work and how it will help you better serve your community.

New service or technology — If you have brought a new service or technology to your practice, then let your community know about it. Focus on how your new methods will help benefit your patients’ health, comfort, or their quality-of-life.

Consistent, high-quality press releases can boost your search engine visibility and help you attract more of your ideal patients. Are you ready to strengthen your dental marketing with regular, strategic press releases? At Identity Dental Marketing, we utilize proven methods to bring you the exposure and return on investment you deserve as a practice owner. Schedule your complimentary marketing planning session with us today.

This entry was posted in dental marketing and tagged affordable dental marketing, backyard dentists, custom dental brochure, custom dental website, dental advertising, dental branding, dental logo, dental trends 2016, increase patient satisfaction. Bookmark the permalink.

Join Our Free Facebook Group

Post navigation

  • ← What are the Elements of an Effective Website?
  • Facebook Ads vs Google Ads: Which Should You Bet On? →

Subscribe to our mailing list

* indicates required
Email Format

Archives

  • January 2023 (9)
  • December 2022 (4)
  • November 2022 (1)
  • August 2022 (1)
  • July 2022 (3)
  • April 2022 (1)
  • January 2022 (1)
  • December 2021 (2)
  • November 2021 (2)
  • October 2021 (1)
  • August 2021 (2)
  • July 2021 (3)
  • June 2021 (5)
  • May 2021 (1)
  • April 2021 (5)
  • March 2021 (1)
  • February 2021 (5)
  • October 2020 (1)
  • September 2020 (1)
  • August 2020 (2)
  • June 2020 (1)
  • March 2020 (6)
  • February 2020 (3)
  • January 2020 (4)
  • December 2019 (2)
  • November 2019 (2)
  • October 2019 (1)
  • September 2019 (9)
  • August 2019 (4)
  • July 2019 (3)
  • June 2019 (5)
  • May 2019 (1)
  • April 2019 (4)
  • March 2019 (8)
  • February 2019 (17)
  • January 2019 (13)
  • December 2018 (4)
  • November 2018 (4)
  • October 2018 (6)
  • September 2018 (3)
  • August 2018 (4)
  • July 2018 (4)
  • June 2018 (1)
  • April 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (2)
  • November 2017 (1)
  • October 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (2)
  • June 2017 (2)
  • May 2017 (5)
  • April 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (1)
  • November 2016 (3)
  • October 2016 (4)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (2)
  • April 2016 (3)
  • March 2016 (5)
  • February 2016 (2)
  • January 2016 (1)
  • November 2015 (1)
  • September 2015 (2)
  • July 2015 (2)
  • May 2015 (2)
  • January 2015 (1)
  • September 2014 (2)
  • June 2014 (3)
  • April 2014 (1)
  • November 2013 (1)
  • October 2013 (1)
  • September 2013 (1)
  • July 2013 (1)
  • June 2013 (2)
  • May 2013 (2)
  • April 2013 (2)
  • March 2013 (3)
  • February 2013 (4)
  • January 2013 (3)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (7)
  • September 2012 (2)
  • August 2012 (4)
  • July 2012 (2)
  • May 2012 (1)

Recent Posts

  • The Importance of Individuality in Marketing
  • Facebook KPI’s
  • What KPI’s Should I Look at When it Comes to Google Ads?
  • Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI
  • Tips for Responding to a Negative Dental Review

Contact Us

    Click here to skip the form and schedule a complimentary consultation online now!






    Our team is very responsive. If we do not return your email immediately, please know that we may have not received it. For important matters, please call our office. E-mail is never a fully secure form of communication. If you prefer to share protected personal information, you may choose to contact us by phone.

    Contact Us

    Identity Dental Marketing

    847.629.4646

    Info@IdentityDental.com

    Click here to schedule your complimentary marketing planning session!

    Our Blog

    The Importance of Individuality in Marketing

    January 25, 2023

    Facebook KPI’s

    January 19, 2023

    What KPI’s Should I Look at When it Comes to Google Ads?

    January 19, 2023

    Sitemap

    • Identity Dental Marketing
    • About Us
    • Services
    • Samples
    • Testimonials
    • Blog
    • Resources
    • Contact
    Copyright 2023 - Identity Dental Marketing - 847.629.4646
    Dental Websites - Dental SEO Experts - Dental Marketing - Dental Marketing Consultant
    Dental Marketing Speaker - Marketing for Dentists - Dental Advertising
    Please provide us with feedback.
    Accessibility Policy | Sitemap

      At Identity Dental Marketing, we are always looking for ways to improve our team and our business. We'd love to hear about your experience and what you think could be revised.





      • About
        ▼
        • Meet the Team
        • Design and Website Samples
        • Video Samples
        • Careers
        • Complimentary Marketing Planning Session
        • Payments
      • Services
        ▼
        • Custom Dental Marketing Plan
        • Social Media Marketing
        • Video Marketing
        • Google Ads Optimization
        • Naming Your Dental Practice
        • Dental Logo Designs
        • Dental Website Design
        • Dental Search Engine Optimization (SEO)
        • 52 Week Video Marketing Series
        • Internal Marketing for Your Dental Practice
        • Press for Your Practice
        • DSO – Dental Service Organization Marketing
        • Sleep Apnea Marketing for Dentists
        • Online Patient Forms
        • Botox® Marketing for Dentists
        • Patient Insurance Education
        • Dental Lab Marketing
        • In-Office Photo and Video Services
        • NFC Business Cards
        • Snapshot Dental Call Scoring
        • Custom Press Release
        • Always Whitening Patient Loyalty Program
      • Testimonials
      • Blog
      • Resources
        ▼
        • Instant Training
        • Marketing Dice
        • The Truth About Dental Insurance
        • Dentistry’s Growing with Grace Podcast
        • Unapologetically Grace Podcast
      • Contact

      We are using cookies to give you the best experience on our website.

      You can find out more about which cookies we are using or switch them off in settings.

      Identity Dental Marketing
      Powered by  GDPR Cookie Compliance
      Privacy Overview

      This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

      Strictly Necessary Cookies

      Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

      If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.