Do you know the difference between fact or fiction when it comes to marketing your practice? Don’t be misled about the answers you deserve as a business owner. Follow along as we break down common myths and misconceptions about dental marketing in today’s blog.
Myth 1: Dental marketing simply means having a great website.
While a slick, fully-responsive, and modern website is the foundation of digital marketing for your practice, there is much more at stake. Branding, social media marketing, SEO, advertising, and several other innovative marketing strategies all come together to bring you exposure and connect you with your ideal, new patients.
Myth 2: You should only engage in one marketing strategy at a time.
This is not only false, but a dangerous assumption to make in regards to your practice’s success. Engaging in a single marketing strategy such as a direct mailer or a single ad will lead you to lose out on a massive portion of your audience. Instead, building a widespread marketing campaign allows you to utilize many methods that can work synergistically to push your practice ahead and set you apart.
Myth 3: Search Engine Optimization (SEO) results are immediate.
SEO is not an overnight process. Building backlinks, adapting to algorithm changes in search engines, and boosting your rankings requires building momentum over a monthly period, typically up to six months. While implementing SEO is a long-term investment, it’s often your best one to make.
Myth 4: Patients think less of dentists who market their practice.
False. In fact, ethical marketing strategies allow you to build trust, credibility, and brand awareness with the community you are hoping to serve.
Myth 5: My website is future-proof.
Unfortunately, no website is truly future-proof. Web design, development, and visual trends are always improving and moving forward every year. We recommend critically evaluating your website every three to five years to update functionality, features, or its core design.
Myth 6: All dental marketing agencies are the same.
Like with any industry, dental marketing agencies can differ wildly on quality, quantity, and effectiveness. Protect your practice from companies that over-promise or offer their services for next-to-nothing rates. There are no shortcuts to your success. You should aim for a marketing team that has both the expertise and the commitment to truly elevate your practice and help you reach your goals.
We hope that you’ve found our guide on dental marketing myths interesting. Do you have any more burning questions that you’d like answered? Schedule your complimentary marketing planning session with Identity Dental Marketing today.