Ethical Dental Marketing | The Identity Dental Marketing Tornado You can likely get more out of your internet marketing campaign. All too often, I meet a dentist and hear that they have three or four different marketing companies managing different aspects of their online presence. They have a review company, an SEO company, a pay-per-click company, and a social media marketing company. The problem with this is none of these companies are talking to each other and none of them are feeding the same end goal, which is attracting the right new patients for your practice. When you consolidate and you can find a company, like ours, that can bring everything in house under one roof, it makes your marketing campaign not only more cost effective, but more efficient. The reason is, everything feeds everything else. For example, imagine you pay marketing company A to post to your Facebook page and you pay marketing company B to manage your SEO. These two efforts aren’t feeding each other. For instance, if you hire Identity Dental Marketing, we can actually post content that builds links and content on your website and integrate it with your social media presence. Now, your social media posts are going to link back to your website and back to your blog. When this occurs, you are driving traffic from your social media to your website, where we have planted pixels and remarketing data. This allows us to integrate your pay-per-click campaign, social media campaign and your SEO campaign. Now people are seeing the same consistently branded messages over and over again. Remember it takes 7 impressions for someone to even remember who you are. In 2017, going into 2018, it doesn’t really make sense to have a segmented marketing plan. You lose synergy, you lose money, and you lose effectiveness. If you would like more information on what I call our tornado marketing, contact Identity Dental Marketing today.