Facebook: The Power of Engagement


More than 1.7 billion people use Facebook each month. It has become a platform that serves a wide range of functions. Facebook users share slices of life, both good and bad, with friends, family members, and other connections. When your patients visit your office, it is highly probable that they will post about their experience on Facebook. Your practice probably has a Facebook page, as well. However, if you are not capitalizing on your Facebook presence, you are missing out on a wealth of opportunities.

Active and effective use of Facebook can help you:

  • market virally
  • attract new business
  • enhance patient loyalty
  • boost your brand
  • share helpful information
  • engage with community events
  • personalize your practice and team
  • announce special offers and activities

In addition to your practice page, take some time to view local community pages. Watch for opportunities to get involved in your community, as individuals or as a team. If you are hosting an event or special offer, send the details to the host of your community page. This can increase exposure for your practice and your event.

Consider adding a forum to your Facebook engagement. Set aside an hour or two each week to review some of the questions and discussions and to share your own thoughts and experiences. This can open your eyes to new ideas, keep you engaged with industry trends, and help promote you as an expert in your field.

Chances are, you could be getting more from your Facebook presence. Consider assigning a member of your team to share some thoughts each day or each week. Share ideas of your own. Respond to patient comments. Join a forum. Get engaged, and learn firsthand the power of Facebook.

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