Each year, the dental profession evolves through new forms of technology, marketing, and an ever-important patient experience. Whether your marketing campaign started six months or six years ago, you still have an opportunity to embrace the coming year’s trends and techniques and stay ahead of the curve. As we move into the New Year together, we’ve prepared ten impactful tips to bring your practice into 2019.
Functional, Appealing Website Design — An outdated website can hold your practice back from its true potential. You should aim for simplicity over complexity, ensuring your site is compatible for both mobile and tablet viewing. Right now, trending design favors more color than before, single-column designs, and parallax effects. If your website is monotone, content-heavy, and static, then perhaps it’s time to evolve.
Clean and Effective Logo — Extract that tooth from your logo. Your branding needs to push you ahead of your competition, not bury you within it. The best logos are ones that are recognizable, simple, and elegant. And when it comes to designing dental branding, we always suggest steering clear of the color red.
Social Media Presence — Running any business in 2019 without social media marketing should be a crime. Market on all fronts, or risk losing your potential audience. With over a billion users, Facebook has rapidly become a powerful resource to reach thousands of prospective patients near you. To supplement your success, you should also build an active presence on Instagram, YouTube, Twitter, and Pinterest.
Video Marketing — Video content is easily one of the biggest trends in digital marketing. It’s simple — wouldn’t you rather watch a video than read text or see an image? By bringing video ads, testimonials, office tours, or event coverage to your campaign, you will capture the attention of your ideal, new patients with ease.
Search Engine Optimization (SEO) — Have you ever viewed the second page of a Google search? Most people don’t. SEO allows you to organically rank at the top of search engine results, ensuring constant exposure across several keyword searches that your audience is making. By implementing SEO strategies on your website and maintaining an active social media presence, you can find a powerful return on investment from new patients that come knocking.
Pay-per-click Ads (PPC) — When your practice is new or lost in the crowd on particular searches, PPC can ensure the visibility you need. PPC allows you exposure in neighboring towns, or to patients seeking high quality care through searches like ‘dental implants near me.’ Affordable, powerful, and easily tracked, PPC can bring you an influx of business and increase your brand awareness.
Patient Referrals and Reviews — Did you know that 84 percent of people trust online reviews as much as their friends’ opinions? Focus your attention on earning 5-star reviews by the dozens. These will increase your appeal to clients searching for dentists, and you can push ahead of competition in your area. In addition, a well-trained office team can ensure your patients are referring their friends and family.
Utilizing a Funnel Campaign — Funnel campaigns can bring a staggering amount of new leads to your practice by drawing them in through repeated exposure and multiple chances for conversion. From screen ads, to landing pages, to that first appointment, funnel campaigns are incredibly important tools that you should be implementing.
Remarketing — Facebook Pixel and other lead-tracking methods allow you to retarget your potential leads, creating a custom audience who you can market to directly based on their needs and interests. Remarketing can increase your conversion rate of new patients while bringing your brand awareness to the next level.
Modern Email Marketing — Don’t spam your patients. In 2019, email communication should be reserved for important patient information, or time-sensitive offers and events. Try reminding patients to use their dental benefits before year-end, or invite them to quarterly campaign events your practice is hosting.
2019 is just around the corner. Is your practice ready?
You still have a chance to get ahead. Bring your practice into the New Year through a powerful marketing campaign that is custom-built for your specific needs and goals. Schedule a complimentary marketing planning session with our team at Identity Dental Marketing to see how we can help.
