• 847.629.4646

Dental Marketing

Dental Marketing Chicago

Schedule your complimentary consultation now!

847.629.4646
  • About
    • Meet the Team
    • Design and Website Samples
    • Video Samples
    • Careers
    • Complimentary Marketing Planning Session
    • Payments
  • Services
    • Custom Dental Marketing Plan
    • Social Media Marketing
    • Video Marketing
    • Naming Your Dental Practice
    • Dental Logo Designs
    • Dental Website Design
    • Dental Search Engine Optimization (SEO)
    • 52 Week Video Marketing Series
    • Internal Marketing for Your Dental Practice
    • Press for Your Practice
    • DSO – Dental Service Organization Marketing
    • Sleep Apnea Marketing for Dentists
    • Online Patient Forms
    • Botox® Marketing for Dentists
    • Patient Insurance Education
    • Dental Lab Marketing
    • In-Office Photo and Video Services
    • NFC Business Cards
  • Testimonials
    • Video Testimonials
    • Written Testimonials
  • Blog
  • Resources
    • Instant Training
    • Marketing Dice
    • The Truth About Dental Insurance
    • Dentistry’s Growing with Grace Podcast
    • Unapologetically Grace Podcast
  • Contact
Ethical Dental Marketing Company | 10 Ways to Bring Your Practice into 2019
  • Read Case Studies Our Video Testimonials

Ethical Dental Marketing Company | 10 Ways to Bring Your Practice into 2019

Each year, the dental profession evolves through new forms of technology, marketing, and an ever-important patient experience. Whether your marketing campaign started six months or six years ago, you still have an opportunity to embrace the coming year’s trends and techniques and stay ahead of the curve. As we move into the New Year together, we’ve prepared ten impactful tips to bring your practice into 2019.

Functional, Appealing Website Design — An outdated website can hold your practice back from its true potential. You should aim for simplicity over complexity, ensuring your site is compatible for both mobile and tablet viewing. Right now, trending design favors more color than before, single-column designs, and parallax effects. If your website is monotone, content-heavy, and static, then perhaps it’s time to evolve.

Clean and Effective Logo — Extract that tooth from your logo. Your branding needs to push you ahead of your competition, not bury you within it. The best logos are ones that are recognizable, simple, and elegant. And when it comes to designing dental branding, we always suggest steering clear of the color red.

Social Media Presence — Running any business in 2019 without social media marketing should be a crime. Market on all fronts, or risk losing your potential audience. With over a billion users, Facebook has rapidly become a powerful resource to reach thousands of prospective patients near you. To supplement your success, you should also build an active presence on Instagram, YouTube, Twitter, and Pinterest.

Video Marketing — Video content is easily one of the biggest trends in digital marketing. It’s simple — wouldn’t you rather watch a video than read text or see an image? By bringing video ads, testimonials, office tours, or event coverage to your campaign, you will capture the attention of your ideal, new patients with ease.

Search Engine Optimization (SEO) — Have you ever viewed the second page of a Google search? Most people don’t. SEO allows you to organically rank at the top of search engine results, ensuring constant exposure across several keyword searches that your audience is making. By implementing SEO strategies on your website and maintaining an active social media presence, you can find a powerful return on investment from new patients that come knocking.

Pay-per-click Ads (PPC) — When your practice is new or lost in the crowd on particular searches, PPC can ensure the visibility you need. PPC allows you exposure in neighboring towns, or to patients seeking high quality care through searches like ‘dental implants near me.’ Affordable, powerful, and easily tracked, PPC can bring you an influx of business and increase your brand awareness.

Patient Referrals and Reviews — Did you know that 84 percent of people trust online reviews as much as their friends’ opinions? Focus your attention on earning 5-star reviews by the dozens. These will increase your appeal to clients searching for dentists, and you can push ahead of competition in your area. In addition, a well-trained office team can ensure your patients are referring their friends and family.

Utilizing a Funnel Campaign — Funnel campaigns can bring a staggering amount of new leads to your practice by drawing them in through repeated exposure and multiple chances for conversion. From screen ads, to landing pages, to that first appointment, funnel campaigns are incredibly important tools that you should be implementing.

Remarketing — Facebook Pixel and other lead-tracking methods allow you to retarget your potential leads, creating a custom audience who you can market to directly based on their needs and interests. Remarketing can increase your conversion rate of new patients while bringing your brand awareness to the next level.

Modern Email Marketing — Don’t spam your patients. In 2019, email communication should be reserved for important patient information, or time-sensitive offers and events. Try reminding patients to use their dental benefits before year-end, or invite them to quarterly campaign events your practice is hosting.

2019 is just around the corner. Is your practice ready?

You still have a chance to get ahead. Bring your practice into the New Year through a powerful marketing campaign that is custom-built for your specific needs and goals. Schedule a complimentary marketing planning session with our team at Identity Dental Marketing to see how we can help.

This entry was posted in dental marketing and tagged affordable dental marketing, backyard dentists, build a better team, dental branding, dental consulting, dental logo, dental marketing company, dental patients online. Bookmark the permalink.

Join Our Free Facebook Group

Post navigation

  • ← Dental Marketing | Learning to Let it Bounce Off
  • Best Dental Marketing Company | 20 Holiday Gift Ideas for Your Dental Team →

Subscribe to our mailing list

* indicates required
Email Format

Archives

  • October 2020 (1)
  • September 2020 (1)
  • August 2020 (2)
  • June 2020 (1)
  • March 2020 (6)
  • February 2020 (3)
  • January 2020 (4)
  • December 2019 (2)
  • November 2019 (2)
  • October 2019 (1)
  • September 2019 (9)
  • August 2019 (4)
  • July 2019 (3)
  • June 2019 (5)
  • May 2019 (1)
  • April 2019 (4)
  • March 2019 (8)
  • February 2019 (17)
  • January 2019 (13)
  • December 2018 (4)
  • November 2018 (4)
  • October 2018 (5)
  • September 2018 (3)
  • August 2018 (4)
  • July 2018 (4)
  • June 2018 (1)
  • April 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (2)
  • November 2017 (1)
  • October 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (2)
  • June 2017 (2)
  • May 2017 (5)
  • April 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (1)
  • November 2016 (3)
  • October 2016 (4)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (2)
  • April 2016 (3)
  • March 2016 (5)
  • February 2016 (2)
  • January 2016 (1)
  • November 2015 (2)
  • September 2015 (2)
  • July 2015 (2)
  • May 2015 (2)
  • January 2015 (1)
  • September 2014 (2)
  • June 2014 (3)
  • April 2014 (1)
  • November 2013 (1)
  • October 2013 (1)
  • September 2013 (1)
  • July 2013 (1)
  • June 2013 (2)
  • May 2013 (2)
  • April 2013 (2)
  • March 2013 (3)
  • February 2013 (4)
  • January 2013 (3)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (7)
  • September 2012 (2)
  • August 2012 (4)
  • July 2012 (2)
  • May 2012 (1)

Recent Posts

  • Best Dental Marketing | The Components of an Effective Landing Page
  • Best Dental Marketing Company | Don’t Let Covid Kill Your Morale
  • Best Dental Marketing | 3 Tips to Help Dental Receptionists Schedule More Patients
  • Dental Marketing | The Social 7
  • Ethical Dental Marketing | Why You Shouldn’t Ask For Loyalty From Your Employees

Contact Us

    Click here to skip the form and schedule a
    complimentary consultation online now!





    Our team is very responsive. If we do not return your email immediately, please know that we may have not received it. For important matters, please call our office. E-mail is never a fully secure form of communication. If you prefer to share protected personal information, you may choose to contact us by phone.

    Contact Us

    Identity Dental Marketing

    847.629.4646

    Info@IdentityDental.com

    Click here to schedule your complimentary marketing planning session!

    Our Blog

    Best Dental Marketing | The Components of an Effective Landing Page

    October 2, 2020

    Best Dental Marketing Company | Don’t Let Covid Kill Your Morale

    September 24, 2020

    Best Dental Marketing | 3 Tips to Help Dental Receptionists Schedule More Patients

    August 21, 2020

    Sitemap

    • Identity Dental Marketing
    • About Us
    • Services
    • Samples
    • Testimonials
    • Blog
    • Resources
    • Contact
    Copyright 2021 - Identity Dental Marketing - 847.629.4646
    Dental Websites - Dental SEO Experts - Dental Marketing - Dental Marketing Consultant
    Dental Marketing Speaker - Marketing for Dentists - Dental Advertising
    Accessibility Policy Sitemap

      At Identity Dental Marketing, we are always looking for ways to improve our team and our business. We'd love to hear about your experience and what you think could be revised.





      • About
        ▼
        • Meet the Team
        • Design and Website Samples
        • Video Samples
        • Careers
        • Complimentary Marketing Planning Session
        • Payments
      • Services
        ▼
        • Custom Dental Marketing Plan
        • Social Media Marketing
        • Video Marketing
        • Naming Your Dental Practice
        • Dental Logo Designs
        • Dental Website Design
        • Dental Search Engine Optimization (SEO)
        • 52 Week Video Marketing Series
        • Internal Marketing for Your Dental Practice
        • Press for Your Practice
        • DSO – Dental Service Organization Marketing
        • Sleep Apnea Marketing for Dentists
        • Online Patient Forms
        • Botox® Marketing for Dentists
        • Patient Insurance Education
        • Dental Lab Marketing
        • In-Office Photo and Video Services
        • NFC Business Cards
      • Testimonials
        ▼
        • Video Testimonials
        • Written Testimonials
      • Blog
      • Resources
        ▼
        • Instant Training
        • Marketing Dice
        • The Truth About Dental Insurance
        • Dentistry’s Growing with Grace Podcast
        • Unapologetically Grace Podcast
      • Contact