Ethical Dental Marketing | How Are You Celebrating Your Wins? Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business, and even in conversations with friends, I talk openly about the importance of embracing the need to improve. Considering how we can be better is a great way to induce change and create a stronger business. However, the “too-much-of-a-good-thing” rule applies here. When we focus solely on “fixing” our business, there is no time left for celebrating our wins. It can be challenging to focus on the good when you’re overwhelmed by your business, worried about your patients or your schedule. But taking the time to stop and celebrate is critical. When your team only hears from you when things are stressful or wrong, they never see the other side. Ignoring the wins can be not only demoralizing for your team, but can also sabotage your long term success. If you’re not consistently celebrating the good, you may be creating an atmosphere that people neither want to work for or with. Today, make the conscious effort to celebrate a win. Ask yourself, “what is worth celebrating in my business and how are we going to do so?” Did you recently have a larger number of five-star reviews than usual? Have you received a large number of patient referrals? Did you go for a week with no missed or canceled appointments? Did a particular department meet a set of goals you had created? Have you met or beaten certain benchmarks of the industry? Know that these celebrations aren’t just “nice”. If you want to improve your team, your practice, and yourself it is absolutely necessary. With this knowledge, I challenge you to celebrate at least one win in your practice today. Think about what your team has been doing well and celebrate. For this first time, the how and the why aren’t nearly as important as simply making the effort. See how your team reacts and let us know if it helps create a happier and more productive work atmosphere. In the meantime, if you want to more useful business management tips, or want to get started on a marketing plan for your practice, schedule a complimentary marketing planning session with me for no charge, at https://identitydental.com/cmps.