To effectively start, manage, promote or run a DSO (Dental Service Organization), organizers must have a clear marketing plan in place.

Each location may have a unique set of strengths and opportunities worth considering. While many marketing strategies may work consistently for most doctors, it is important to consider your demographic, target market and end goal for each location when coming up with your master plan.

The success of a DSO depends upon systems, however your marketing plan should stem from research of each location to maximize your budget.

If considering marketing for one location or many, Identity Dental Marketing can assist you in reaching your financial goals by providing affordable dental marketing solutions.

We excel in the following areas:

  • Branding
    • Business Naming
    • Logo Development
    • Tagline Creation
    • Print Collateral
  • Digital Marketing
    • Website Development (custom)
    • SEO (Search Engine Optimization)
    • PPC (Pay-Per-Click)
    • Social Media Management
    • Video Marketing
    • Email Marketing
    • Reputation Marketing
  • Print Marketing
    • Custom Design
      • Signage
      • Print
      • Postcard
      • Newsletter
    • Direct Mail (EDDM – routes often based on location and income)
    • Internal Marketing Materials for increased case acceptance
  • Event Marketing
    • Public Relations
    • New Patient Acquisition
    • Exposure