Putting your shirt on inside out can be embarrassing. But when you consider your marketing from an inside-out perspective, it can do a world of good for your business, it’s persona, and ultimately, your success.
Too often, we see other marketing companies trying to position your brand in a way that they “know” works. By this, they mean that it’s worked for someone else. They want you to market in the same way they market most of their other clients. While this may work for some people at first, when you decide to make changes to your campaign, you won’t be able to effectively communicate who you are and what you do best.
At IDM, we like to practice what we call “inside out” marketing. We take the time to discover your core values and who you are. This helps you attract the right kind of patient for your practice.
With dentistry, and everything else you do for that matter, it’s important to find something that differentiates you. What do you stand for and what do you value? By picking a differentiation that’s personal and true to you, you set yourself up for a long future of successful marketing. Remember, put something out into the universe that is uniquely you. Don’t pick something that isn’t true to your identity, and don’t choose something that you know you won’t be able to live by every single day.
If you want to attract new patients, but aren’t quite sure how to position yourself for maximum benefit, contact us. We love having those conversations and getting to truly know who you are. We’ll give you honest feedback on your current campaigns and tell you how they could be improved. We look forward to hearing from you.
