As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients don’t want to spend anything on dental care. In fact, many of our clients say these things so often that they even start to believe them. When this happens, it has a noticeable impact on their practice, their team and their patients too.
Like a trickle down theory of negativity, your attitude is adopted by the members of your team, who lose motivation in their work. This, in turn, is felt by your patients who eventually stop returning to your practice. They do so either because they feel that their dental needs are not taken seriously by your team or they themselves start to undervalue your care in a self-fulfilling prophecy of sorts.
Needless to say, this is bad news for everyone involved. You know the importance of great dental care, and so do we, which is why it is so important to insert this belief into everything we do.
Put yourself in the shoes of someone who hasn’t had regular dental care. It isn’t because they don’t want your care. We’ve never met anyone who wanted gross, rotten teeth. Have you?
Instead, the reason they don’t seek regular care is likely because they don’t realize that they can afford it. These people want dentistry. They want to protect their teeth, they want to be pain free, and they want to be confident in their smiles. When you tweak your mindset to understand this, then you can truly make a difference in your life and the lives of your patients.
Help your patients imagine a life where they don’t have to hide their smiles or worry about the damage they’re causing to their mouth. Let each patient know these three things:
- They deserve what you’re offering
- Your care is accessible and affordable
- You are there to support them and make great oral health possible
When you do this, you stop putting yourself in a losing position and start creating an atmosphere that recognizes the positivity of dentistry.
Identity Dental Marketing supports you in the creation of this atmosphere through marketing materials that express the positive value you bring to dentistry and attracts patients that need your care. Get started on your ethical, effective marketing campaign at https://identitydental.com/cmps/.
