I’m often asked questions like, “what platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website.
Take a look at this from a top-down view. If you own a brick-and-mortar business, you’ve already invested tens, even hundreds of thousands into it. After this massive undertaking, it is disingenuous to your own growth to skimp on a marketing budget. By using free or cheap options for a website, you set an uphill battle for yourself. In many ways, your website is your first impression – the most important sales tool.
As soon as you prioritize your budget toward building a professional website, you can bring your business off the ground. Oftentimes, clients come to us with low budgets, and every single time, we build them a customized plan that makes a significant impact with an impressive ROI.
Remember, your marketing is out there – and it’s talking about you and your business. Your website is the first thing that clients, patients, or customers see. A cheap route reflects to your audience that you are the cheap option. After all, you get what you pay for.
You don’t need to overspend on your website, but you should aim to invest in a strong, distinguishable presence. To learn how we can help, book your complimentary marketing planning session with us today. We hope to hear from you!
