Dental Marketing | Learning to Let it Bounce Off There’s a trick to dealing with negativity in your life, whether it stems from unfounded criticism or unethical competition. It’s called letting it bounce off, and it will be one of the most important strategies you can learn as a business owner. By letting these negative moments bounce off, you can keep your motivation strong, stay rooted with your team, and maintain your push to success. As your business begins to carve out a successful niche, you will make ripples. Others will learn about what you do differently. They’ll see your message, your brand, your success. While some will be impressed, others may become eager to compete. While your only true competition as a business owner is yourself, these people may see themselves as your rivals. They may begin to do unethical things to drag you down. We’ve all been victim to this to some degree. An employee you let go could pose as a patient and post bad reviews. Another business could move in down the street from you, using a similar business name or brand to capitalize on your success. These stories are unfortunately common. The solution is simple. Let it bounce off. Stay focused on yourself, your brand, and your mission. This isn’t a one-size-fits-all suggestion, however. If somebody is doing something clearly illegal or damaging, don’t hesitate to take action. Seek professional advice on how to handle the matter, but don’t let it consume you. Keeping your optimism and drive is crucial during moments like these. Remember, in business, nothing is personal. Everyone is doing what they can to get ahead. By harnessing this strategy of letting problems bounce off, you can become not only a stronger business leader, but a better parent, friend, or spouse as well. If you are looking for advice on how to set yourself ahead and achieve your true potential as a business owner, contact our team at Identity Dental Marketing. We look forward to hearing from you.