‘Know Thyself’: The Core Values Driving Identity Dental Marketing At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and throughout our daily lives. These core values shapes our agency, our marketing, and us as individuals. The values discussed below have laid the groundwork for Identity as a truly successful organization, in every sense of the word. Continually Seeking Personal and Professional Growth We pride ourselves in enriching our lives, and the lives of others, through personal and professional growth. We pursue continual self-improvement and keep an open mind to create growth for ourselves, our business, and our clients. Discernment Good judgment and discernment drive our success. We seek out and hire team members who we know will benefit our clients. We use discernment to weigh the most cost-effective and compelling marketing strategies for our clients. Discernment affects our company from the bottom up, and we are mindful of the ways in which this is vital for our success and the success of our clients. Integrity We accept responsibility for our actions and refuse to let pride interfere with what truly matters: our clients’ success. We aim to be problem-solvers and address issues as they arise. We value honesty and integrity and let these values drive us as we make decisions in our professional and personal lives. Excellent Communication We maintain open lines of communication and transparency across all levels of our organization, among colleagues and clients. Transparency allows us to swiftly identify and rectify issues as they may emerge. We live, hire, and accept clients by these core values. They help Identity flourish. They accelerate our clients’ success. Contact us today to experience our core values first-hand. Call us at (847) 629-4646 or visit us online.