A lot of people consider marketing to be something that is set up and then forgotten about. You’ve designed your website, you’ve got SEO up and running, and maybe you even have a few ads put in place. You’re done with your marketing now, right? Wrong.
Marketing is always changing and adapting to better target changing audiences. Using Instagram to promote a brand was unheard of 10 years ago, remember? Often times, the people that are brave enough to try new things before everyone else is on board tend to get better results. As these new spaces fill up, competition becomes much higher. This ultimately means that you have to pay more for exposure.
You can play it safe, and still get great results for your practice. But if you’re looking to get more from your marketing, it pays to be brave. By trying new techniques and new platforms, you have the opportunity to dominate a space with creative, high-quality products.
For example, relatively new to the scene are Facebook Stories. These are a fast-paced, punchy version of facebook that’s more fun and more engaging. But nearly no one is taking advantage of this update to advertise their services.
If you’re interested in trying something new, we have even more ideas. We can help take what you already have and leverage it in a new way, on a new platform, or make something brand new together. Contact Identity Dental Marketing today to get started on something new.