Dental Marketing | It’s Not Just a Phase, Mom: Why Instagram is Here to Stay and How Your Business Should Take Advantage Instagram- even people living under rocks have heard of it. The social media platform’s popularity has skyrocketed to the point where animals have accounts that can rack up millions of followers and likes, not to mention a whole lot of money. If a cat with a grumpy face can use Instagram to become a household name, so can your business. But if you’re not yet convinced, here are a few reasons why your business and Instagram should get to know each other. We know people use social media. “Duh”, you say. But do you know just how many people use social media? In other words, how many potential patients are you missing out on by not having an account? Hold on to your socks, and maybe the rest of your clothing as well. Instagram has 1 billion monthly active users. 1 BILLION. That’s second only to Facebook, but far outweighs Twitter which comes in just above 320 million. Unlike Facebook and Twitter, Instagram was literally born to be a mobile app, not a desktop website. Smartphone users turn to Instagram because it’s cleaner than other social media sites. In fact, engagement with Instagram is 10 times higher than on Facebook. And while that’s all great information, the best news for you is that over 80% of Instagram accounts follow a business account – one of which could be your business. You don’t have to be a big name brand company to find success on Instagram either. It may not come overnight, but if you’re posting the right content, you could widen your reach significantly with that large audience we mentioned earlier. A few of the small businesses that have gained a huge following are boutique florists, camping brands, and veterinarians. The market is ready for great dentists with amazing messages. Not only is Instagram a great place to engage with your patients daily, but it also allows you to do so in relatable and creative ways. Instagram allows your marketing team to have fun with pictures, videos, contests, and other great content to show the public that your practice not only has great services, but also has a great personality. If only you knew of a great marketing company that completely understands your brand. Oh, you do? We’re flattered you thought of us! We’d love to get started building an Instagram presence with you right away. Contact Identity Dental Marketing today to learn more about how we can help you access the power of this incredible social media.