Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun.
Marketing is not about putting on ‘rose colored glasses’ or being deceitful in any way. It’s about getting to the core of a person and core of a business.
By core I mean…
– What do you stand for?
– What is your value?
– What do you bring to the world?
It’s about figuring that out and communicating it to the world. You could be this diamond, this precious gem hidden away in a mountain, and nobody knows that you’re there. Marketing is the way to mine that diamond, it’s how you pull it out and show the world your beauty within. It’s all about getting what is inside, out. It’s not about being false or telling mistruths, it’s about looking inside and finding that special piece of you and finding those differentiators and communicating them so your audience or your community can benefit from it.
So, think about marketing and what it is actually…
It’s empowerment for your business.
It’s how you communicate who you are to everyone else.
And it’s important!
I hope this helps you embrace the marketing strategies that are around you. For anyone interested in a strategy session, just reach out! We’ll help you figure out how to find that special thing you want to show the world.