Every practice is interested in getting large, profitable cases. But how do you go about attaining them? Up until now, you’ve probably been blindly casting a large net with the hopes of pulling up a great white along with all the guppies. But we’re here to tell you there are smarter, more precise ways.
Instead of simply hoping, carefully consider your approach. Ask yourself key questions that can shape the way you market. For example,
● What’s being done by others in this same marketing space?
● How do I develop the best strategies for my specific practice?
● How do we do dentistry differently?
Potential patients are bombarded with ads constantly. When you are creating a campaign, you want to focus on patient psyche. Concentrate on how your ad is going to make people feel.
Too often, we see ads that use animated videos of procedures to demonstrate what patients can expect. Nothing frightens a patient away faster than watching drills go in mouths, even if they are animated.
Inform patients of what they can expect through other methods. Show them how you are going to ensure their comfort through the process. Discuss the long lasting benefits of the procedure. You can even include information on how you’ll help your patients with financing.
Above all, focus on creating an identity for yourself through your materials. Inspire patients to say “I need to schedule an appointment with THIS doctor”, not just any dentist.
At Identity Dental Marketing we know you have a unique practice that offers unique solutions to patients. If you’re looking for an expert guide to help in your big case marketing, set up a call with us today.
