It’s amazing how many highly-skilled dentists have invested in beautiful offices and dental technology, but lack branding and a professional online presence.
We’ve had clients tell us, “We don’t want to invest in our website and branding because our patients are going to think we’re desperate for business.” We’ve also heard others tell us, “I’m not going to invest in the appearance of my office because patients will assume that we charge more for services.”
In reality, the most successful dentist has developed branding which includes a business name, tagline and logo that accurately depicts his or her greatest strengths. Of course, in addition to branding, creating an exceptional patient experience is going to contribute to practice growth.
For example, our client in Merrillville, Indiana was wanting to show the community that their dental office has up-to-date technology, a friendly staff and while offering a variety of advanced services. We recommended a name and logo that will immediately leave the impression of advanced care and technology, without appearing cold. Visit our Samples page to see more about Excel Dental Studio.
Your patients and future patients will appreciate your professional website and mobile website. They know that they can get patient forms online, write a quick review about your office and find your staff names and contact information in seconds.
When community members see your name around town or hear about your practice, they will easily remember you by your distinctive, custom logo. When it comes to dental marketing, effective branding is the foundation upon which a successful campaign is built.
Contact us for a free branding evaluation or marketing consultation.