As a dentist, you are always looking for ways to grow your practice and bring in new patients. However, marketing has become a complicated landscape to navigate, and there are many mistakes that dentists make that can be detrimental to their business. Here are five of the most common, deadly marketing mistakes to avoid. Overall, […]

Identity Dental Marketing is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help denovos with many aspects of marketing. This includes business names, logos, overall branding, website design, SEO, Google Adwords optimization, print design, event marketing, social media marketing, and more. […]

Identity Dental Marketing is proud to announce the addition of David Coyne to our team. With over nine years of experience in digital marketing, David has managed millions of dollars in ad spend and has a proven track record of success. David is a strong creative writer with a deep understanding of brand positioning and […]

As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where Identity Dental Marketing’s lead nurturing service comes in. Our lead nurturing service streamlines the process of managing online […]

Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign.  Why is this “free” audit problematic?  1. Its motive is to create fear/doubt in your current strategy so that […]

If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner.  It is most commonly used in the following situations:  Introducing a new service, technology, or expanding services to a new demographic. For the purpose of improving Google rankings and expanding keyword […]

Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the potential patient isn’t actively seeking […]

Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign allowing our team to best […]