dental marketing

Dental Office Holiday Party Ideas

Identity Dental Marketing Do you have a team of 5-10 and are you seeking fun holiday party ideas? Here are some games that can make this year’s celebration one to remember! Remember to consider the preferences and comfort levels of your group when choosing games and activities. Enjoy your corporate holiday party! Merry Christmas! Grace […]

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The Limitations of Geotargeting SMS Marketing: A Smarter Approach for Dental Offices

Introduction In today’s digital age, marketing strategies have evolved significantly. For businesses, especially dental offices, reaching the right audience with the right message is crucial for success. One such marketing technique that has gained popularity in recent years is geotargeting SMS marketing. While it may seem like an effective way to reach a local audience, […]

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Mastering Difficult Conversations: A 3-Step Habit for Success with Grace Rizza 

Introduction Difficult conversations can be emotionally draining and challenging to navigate, whether it’s dealing with a patient’s concerns, managing employees, or addressing issues with your superiors. In this blog post, we’ll explore a simple yet highly effective three-step habit to transform even the most aggressive conversations into productive, solution-oriented exchanges. Grace Rizza, CEO of Identity […]

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5 Ways Pediatric Practice Marketing Differs from General Dental Practice Marketing

5 Ways Pediatric Practice Marketing Differs from General Dental Practice Marketing As a specialized dental practice that focuses on children, pediatric dental practices require a unique marketing approach to attract and retain patients. In this article, we will explore five ways in which pediatric practice marketing differs from general dental practice marketing. Understanding these differences […]

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Top 5 Marketing Methods to Boost Your Business in Quarter 4

As the final quarter of the year approaches, it’s time for businesses to strategize and make the most out of the closing months. For dental practices and healthcare providers, this is an ideal time to connect with your patients, enhance your brand, and ensure that you finish the year strong. In this blog post, we’ll […]

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Do you recommend LinkedIn Advertising?

 Do you recommend LinkedIn Advertising?  LinkedIn Advertising can be a great way to connect with local patients in populations with substantial corporate professionals. LinkedIn is most used by sales professionals, recruiters and those looking to build professional connections for career advancement and opportunity.  This platform may not be ideal for a pediatric dentist seeking to […]

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Setting Realistic Expectations in Dental Marketing

Introduction: Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice. The Pitfall of Unrealistic Expectations: Far too often, marketing professionals neglect to […]

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How to Leverage SEO When Your Practice is Outside of Google’s City Limits (a.k.a. “the red lines”)

Title: Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines Understanding the Scenario: Google Maps demarcates specific regions using “Red Lines,” effectively determining the businesses and locations that are prominently displayed to users searching within that area. When your business is outside these lines, it’s crucial to understand the implications it can have […]

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How to get more Google Reviews for a Dental Office

Getting more Google reviews is essential to building your online reputation and attracting new patients. Here is a step-by-step guide that combines both incentivizing and ethical ways to encourage your patients to leave a Google review: Step 1: Build Trust and Offer Exceptional Service Step 2: Create Awareness Step 3: Request Reviews Step 4: Incentivize […]

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