dental marketing

Practice Acquisition: New Staff is Negotiating Benefits, What should I do?

“I acquired a practice this week, and inherited 4 employees. The previous owner did not offer any benefits besides PTO and a paycheck. I matched the compensation package and PTO offered to the staff, some who have been with the office for more than 30 years, but they are collectively trying to get more benefits […]

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The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists

In the ever-evolving landscape of dental marketing, dentists are constantly on the lookout for strategies to attract new patients and grow their practices. One marketing model that has gained some attention in recent years is Pay Per Lead marketing. While it may seem like an enticing proposition on the surface, we, at Identity Dental Marketing, […]

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Hiring for Your Dental Start Up: A Comprehensive Guide

Author: Grace Rizza Are you in the exciting phase of opening a new business or practice, but feeling the pressure to find the right staff before the grand opening? Don’t worry; you’re not alone in this endeavor. The key to success lies in creating a system, careful planning, clear communication, and making informed decisions. In […]

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Eliminate No Shows

Strategies for Dentists Introduction No-shows are a common challenge for dental practices, leading to lost revenue and wasted resources. However, by implementing effective strategies, dentists can significantly decrease the number of missed appointments. In this article, we will discuss three valuable tips for dentists to reduce no-shows. One of the key factors in decreasing no-shows […]

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The Most Common Mistake When Purchasing a Dental Office

Considering the service mix is crucial when purchasing a practice for several reasons: In summary, considering the service mix when purchasing a practice is critical to ensure patient retention, maintain a good reputation, achieve a smooth transition, and ensure the practice’s financial viability and compliance with regulations. It’s a key factor in the success of […]

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Two Paths to Success for Dental Start-Up Businesses

Starting a dental practice is an exciting venture that offers the promise of helping patients while building a profitable business. However, success in the competitive field of dentistry requires careful planning and strategic decision-making. Depending on your budget and marketing capabilities, there are two distinct paths to success that you can consider when launching your […]

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Staying Ahead By Staying Informed in New Optimization Opportunities

Dental Marketing Agencies need to stay up to date with the latest advancements in technology and online marketing is crucial for businesses looking to thrive. Google, being the dominant player in the search engine market, continually introduces new features and options to help businesses connect with their customers. One such feature that has gained significance […]

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Why Grace Rizza Writes Blogs in 2023

“Does anyone really blog anymore? I haven’t heard about blogging in years! It’s that outdated?” In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Grace Rizza, the owner of Identity Dental Marketing, understands this well. In 2023, she continues to invest her time and effort in crafting informative […]

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