Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)

When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient list may not be feasible or appropriate for various reasons. In this article, we will discuss some alternative marketing strategies that can help you reach out to the patients of a retiring or selling doctor without buying their practice or patient list.

Create a webpage welcoming the patients of the retiring doctor

One of the most effective ways to market to the patients of a retiring or selling doctor is to create a webpage on your website specifically welcoming those patients. This page should provide information about your practice, including the services you offer, the qualifications of your healthcare providers, and any other information that may be relevant to those patients. Additionally, it is essential to make it clear that you understand the unique needs of those patients and are committed to providing them with the same level of care and attention they received from the retiring doctor.

To ensure that your webpage reaches the intended audience, you can use search engine optimization (SEO) techniques. This involves optimizing your website content with relevant keywords and phrases that potential patients may use to search for healthcare services. By doing so, you can improve your website’s ranking on search engine results pages and increase the chances of being discovered by patients who are looking for a new healthcare provider.

Leverage Google Ads Retargeting Options

Most marketers do not leverage all that Google has to offer. One of the least utilized options involves showing display ads to people who have visited the websites of competitors. That’s right, even without the ability to drop a pixel or retargeting code on a website, you can target the viewers of a competitor’s site. This means you can create a visual ad welcoming the patients of this practice. By placing your photo, highlighting your 5-star reviews and pairing that ad with a headline such as “We welcome the patients of Dr. Grace Rizza to our practice,” you can effectively pick up patients from the retiring doctor. Of course, it’s far better to purchase the patient list, but if you feel it’s over priced, this is an alternative way to attract these patients.

Amp Up Your Social Media Presence

Although Facebook and Instagram do not allow you to target competitors’ traffic as easily as Google, you can still increase your exposure by running a paid ad and blanketing your community with a statement informing them that you welcome new patients. Methods such as appropriate audience targeting, re-marketing visitors from your website, and making sure your message is compelling and true to your brand will enhance the effectiveness of this ad.

There’s no free way to market to these patients, besides knocking on doors or simply posting unsponsored content on your website or social media pages. Non-funded content will not get as much exposure, but it’s certainly helpful if you’re on a shoestring budget.

Press Release Marketing

By having the Identity Dental Marketing team write and distribute a custom press release welcoming the patients of the retiring doctor, you can immediately become affiliated with the retiring / selling doctor.

Important Considerations

It would be inappropriate and unprofessional to announce a doctor’s retirement or practice sale. If this information is not common knowledge, we don’t recommend announcing it on his behalf. If the doctor has already closed his doors or left the practice, it may be less intrusive to publish content welcoming his patients. If you can purchase the patient list, we’ve seen this as a way to massively increase a business and we do recommend considering it.

Next Steps

If you’re new to Identity Dental Marketing, set up a complimentary marketing planning session here: identitydental.com/grace and learn what how we may be able to assist you in accelerating practice growth.

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The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing

Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital marketing can be overwhelming and time-consuming. That’s why it’s important to have all of your digital marketing assets managed under one roof.

One of the biggest advantages of having one company manage all your digital marketing efforts is consistency. A consistent brand image and message across all platforms will help build trust with potential patients and establish your practice as a leader in your field. A cohesive marketing strategy also ensures that your message is clear and consistent, and that all your marketing efforts are working together towards a common goal.

At Identity Dental Marketing, we understand the importance of a comprehensive digital marketing strategy. We offer a full range of services including SEO, social media management, digital advertising, and website design. Our team of experts is dedicated to helping dental practices like yours grow and succeed.

One of the benefits of working with Identity Dental Marketing is that there’s no long-term commitment. We believe in results, and we want our clients to be completely satisfied with our services. That’s why we offer a flexible, results-driven approach to digital marketing.

So why wait? Take the first step towards a successful digital marketing strategy by contacting us today. Our team would be happy to offer you a complimentary marketing planning session to help you get started. We’re confident that we can help you grow your practice and achieve your marketing goals.

In conclusion, having all your digital marketing assets managed under one roof is crucial for the success of your dental practice. By working with a trusted and comprehensive digital marketing company like Identity Dental Marketing, you can enjoy a consistent, cohesive marketing strategy that will help you reach your goals. So don’t hesitate, contact us today for a complimentary marketing planning session!

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The Importance of Individuality in Marketing

When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing campaign. That’s why Identity Dental Marketing is the most suitable choice for all your dental marketing needs. 

Identity Dental Marketing creates customized marketing plans for dentists, specialists, dental consultants, dental brokers, dental billing specialists, dental lab technicians, and any other dental-related business. The following are just a few of the reasons Identity Dental Marketing is the right choice to ensure the success of your marketing campaigns: 

  • Tailored Solutions: Your marketing plan will be tailored to meet the specific needs of your business when you work with a company that understands your unique needs. While recommending solutions, they will take into consideration your location, team strengths, dental niche, goals, and more. 
  • Experienced professionals: If you work with a company that specializes in your profession, you can rest assured that they have the knowledge and experience necessary to develop a successful marketing strategy. Identity Dental Marketing has experience with marketing for all dental professions and can create a marketing campaign exclusive to your unique needs. 
  • Comprehensive Services: The comprehensive range of services offered by Identity Dental Marketing is designed to ensure that you are getting the most out of your marketing campaign. Whether you’re in need of a complete dental marketing plan or a comprehensive advertising strategy, they can help! Among the services they provide are: 
  1. Custom website design 
  2. SEO 
  3. Branding 
  4. Social media marketing 
  5. Dental Marketing Design 
  6. Google Ads optimization 
  7. Event marketing  Business Cards, Brochures, Flyers & More
  • No Long-Term Contracts: Identity Dental Marketing does not typically require long-term contracts and will make marketing recommendations based on your current marketing needs and goals. This is an excellent opportunity to start working with a company that understands your business and is able to provide custom solutions that will assist you in achieving your goals. 
  • Visible Results: Identity Dental Marketing’s main goal is to get you visible results and provide unparalleled customer service. It is critical to work with a company that understands your business’s particular needs in order to create a plan that will maximize the success of your organization. 

If you are seeking a marketing company that understands the needs of your business and is able to create a plan that will ensure your success, Identity Dental Marketing is here to help. With their experienced professionals, comprehensive services, and tailored solutions, Identity Dental Marketing is the perfect choice for all your dental marketing needs. Contact us today to schedule your complimentary marketing planning session. https://identitydental.com/Grace/

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Facebook KPI’s

Meta provides several metrics when analyzing a Facebook ad campaign, including:

  1. Impressions: The number of times your ad was shown to users.
  2. Reach: The number of unique users who saw your ad.
  3. Clicks: The number of clicks on your ad, including clicks on links, calls-to-action, and other elements within the ad.
  4. Click-through rate (CTR): The ratio of clicks to impressions, expressed as a percentage.
  5. Cost per click (CPC): The average cost of each click on your ad.
  6. Cost per thousand impressions (CPM): The average cost of 1,000 ad impressions.
  7. Action rate: The ratio of actions taken (such as link clicks, form submissions, or purchases) to the number of impressions.
  8. Engagement rate: The ratio of engagement (such as likes, comments, and shares) to the number of impressions.
  9. Video views: The number of times your video ad was viewed, including views of at least 3 seconds or more.
  10. Conversion tracking: The number and cost of conversions, such as website purchases, lead form submissions, and phone calls, resulting from your ad.
  11. Audience demographics: Information about the age, gender, location, and interests of users who have seen your ad.
  12. Ad placements: Information about where your ad was shown, such as in the news feed, right column, or Instagram.
  13. A/B testing: Option to compare performance of different ad variations and identify the most effective one.
  14. Retargeting: Option to retarget users who have engaged with the ad or visited the website.
  15. Custom Audience: Option to target a specific group of people based on their behaviors, demographics, and interests.

Note that these are just some examples of metrics, depending on the type of campaign and the goal of the ad, the metrics that are relevant for you can vary.

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What KPI’s Should I Look at When it Comes to Google Ads?

When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:

  1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant and appealing to users.
  2. Cost per click (CPC): This measures how much you are paying for each click on your ads. A lower CPC indicates that your ads are more cost-effective.
  3. Conversion rate: This measures the number of conversions (such as phone calls or website purchases) divided by the number of clicks on your ads. A high conversion rate indicates that your ads are effectively driving desired actions from users.
  4. Bounce rate: This measures the percentage of visitors to your website who leave after only viewing one page. A lower bounce rate indicates that your website is providing a good user experience and that the ad is relevant to the user.
  5. Impressions: This measures how many times your ad was viewed.
  6. Quality score: This measures the quality and relevance of your ads, keywords, and landing pages. A high quality score can lead to lower CPC and better ad placement.
  7. ROI: Return on investment, this is the most important metric, it measures how much money you are making compared to how much money you are spending on the campaign.

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Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI

Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:

  1. Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the website or social media.
  2. Radio and TV ads can be used to create brand awareness and reach a large audience, with a call-to-action that directs listeners or viewers to the website or social media.
  3. Direct Mail can be used to target a specific audience with a promotional offer, with a call-to-action that directs recipients to the website or social media.
  4. Event Marketing can be used to engage with customers in person and can also be promoted through digital channels like website and social media.
  5. Public Relations can be used to create positive media coverage, which can be amplified through digital channels.
  6. Use QR codes on traditional marketing materials to drive online engagement
  7. Use traditional mediums to build your email list, which can then be used for targeted digital marketing campaigns.

By using traditional marketing and digital advertising together, businesses can reach their target audience through multiple channels, increasing the chances of engagement and conversion. The key is to integrate the different strategies and make sure they complement each other.

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Tips for Responding to a Negative Dental Review

Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a patient. However, there are still ways for dentists to address negative reviews in a professional and effective manner.

One of the best ways to respond to a negative review is to request a phone call with the individual who wrote it. This shows that the dental office is open to professional correspondence and is willing to address any concerns the patient may have. It is important to note that in many instances, the patient may not call, but the request alone demonstrates a willingness to listen and resolve any issues.

When crafting a response to a negative review, it is important to remember that each response should be unique. Each review is different, and the response should be tailored to address the specific concerns raised in the review. Dentists should also make sure to maintain a kind and professional tone throughout the response.

Properly handling negative reviews is a skill that is crucial for protecting a dental practice’s reputation. One of the best strategies for addressing negative reviews is to bury them with authentic positive reviews. By responding to negative reviews in a kind and professional manner, dentists can help build their brand even in the face of unfair public criticism.

In summary, responding to negative reviews can be a challenging task for dentists, but there are ways to address them in a professional and effective manner. Dentists should request a phone call with the individual who wrote the review, craft unique and tailored responses, maintain a kind and professional tone, and bury negative reviews with authentic positive reviews. By following these strategies, dentists can protect their reputation and build their brand even when faced with unfair public criticism.

Example: Dr. Smith rescheduled my appointment 3 times! Save your time and money and find a dentist who can keep his appointments!

Response: Good afternoon. We’re unable to confirm your identity or specific situation due to laws pertaining to healthcare providers (HIPAA). It is our policy to always honor our commitments. It’s very rare that we need to reschedule an appointment after it’s been set. We do our best to see you at your scheduled appointment time and value and respect your time. If you have a specific instance you’d like to discuss with us, please feel free to contact us.

Example: I had a horrible experience with Starz Pediatric Dentistry! My child was crying the entire time and the assistant said, “Well it’s good she’s crying so that we can see inside her mouth.” The people here need training on how to care for children! This was after waiting for an hour to be seated.

Response: Hello and thank you for your feedback. We do not have a patient with this name and have no record of a situation matching this description. It is our policy to always treat our patients at their scheduled appointment time. In addition, our team has received a great deal of training in treating kids and ensuring they have a positive dental experience. If this was not your experience, please know we did everything we could to provide a positive experience for your child. Please feel free to call our team to discuss the specifics of your appointment. We’re always looking for opportunities to improve our care.

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Apple Launches New Local Business Service: Apple Business Connect

Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of technology and productivity.

One of the biggest benefits of Apple Business Connect is that it allows businesses to easily connect and collaborate with employees, customers, and partners from anywhere in the world. With the program, businesses can set up virtual meetings, share documents and files, and even host webinars and presentations. This makes it easy for businesses to stay connected and productive, even when employees are working remotely or traveling.

Another key benefit of Apple Business Connect is that it offers a wide range of tools and resources to help businesses improve their operations. This includes tools for project management, customer relationship management, and even analytics and reporting. These tools make it easy for businesses to stay on top of important tasks and projects, while also giving them valuable insights into how their operations are running.

Another benefit of Apple Business Connect is that it provides an easy-to-use and secure platform for businesses to manage their IT infrastructure. They can easily set up and manage devices, apps, and data, and ensure that all of their employees have access to the resources they need to be productive.

In conclusion, Apple Business Connect is a powerful program that offers a wide range of benefits for businesses of all sizes. With its ability to connect and collaborate with employees, customers, and partners from anywhere, its range of tools and resources for improving operations, and its easy-to-use and secure platform for managing IT infrastructure, it’s an excellent choice for any business looking to stay ahead of the curve in terms of technology and productivity.

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NEWS: Google NOW allows local service ads for Dentists

Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area.

One of the main benefits of local service ads is that they are prominently displayed at the top of search results, making them highly visible to potential customers. This is especially important for service-based businesses like dentists, as people often search for specific services when they are in need of immediate care.

While early adopters of local service ads may be taking on some risk, the reward can be high. It may take a few months for a new campaign to reach a level of consistent performance, but the long-term benefits are likely to outweigh any short-term struggles.

It’s worth noting that Google recently started reviewing and removing false, negative reviews, which led us to suspect that they had big changes coming for local advertising. The introduction of local service ads for dentists seems to solidify this suspicion.

Overall, local service ads are an excellent opportunity for dentists to reach a targeted audience and attract new patients. While it may take some time for a new campaign to reach its full potential, the long-term benefits are likely to be well worth the effort.

To learn more about our services, schedule your complimentary marketing planning session today: identitydental.com/grace

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Unlocking the Secrets of SEO: What is Included in SEO Services?

SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines like Google. When a business or organization invests in SEO services, they are typically seeking to improve their online visibility and attract more qualified traffic to their website.

But what exactly is included in SEO services? Here are some common components:

Keyword research: Identifying the phrases and terms that people use when searching for products or services related to your business.

On-page optimization: Making changes to the content and structure of your website to make it more attractive to search engines. This can include optimizing page titles and descriptions, as well as improving the overall user experience.

Off-page optimization: Building links from other websites to your own, which helps to improve your website’s authority and visibility in search results. This can involve tactics like guest blogging and link building.

Technical SEO: Ensuring that your website is technically sound and easy for search engines to crawl and index. This can include fixing broken links, improving website speed, and ensuring that your website is mobile-friendly.

Local SEO: Optimizing your website for local search results, so that it appears in search results when people search for businesses in your area. This can involve optimizing your Google My Business listing, as well as building local citations and reviews.

Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can involve blog posts, social media posts, videos, and more.Overall, SEO services aim to improve the online visibility and credibility of your website, which can lead to more qualified traffic and ultimately, more customers for your business. To learn more about our SEO services at Identity Dental Marketing, please schedule a complimentary marketing strategy session today. https://identitydental.com/Grace/

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