Dental Marketing

It can be challenging to figure out what you’re going to charge for all the different services you offer. While fee setting can be a determining factor in the success of your business, many of us don’t know where to begin. If the process of determining and then setting your fees is causing you anxiety, fear not. We can help with that by sharing some of the ways that we determine our own. 

When the fee setting process begins, there are two main techniques that you can choose to consider.

First, perform a competitive analysis. Determining where you fall on the spectrum of the quality of your services compared to others in the field can be a great way to judge how your fees should compare. We would all like to think we are the best at everything we do, but if you’re being honest with yourself, you have strengths and weaknesses. Set your fees accordingly. 

Something to keep in mind when comparing your fees to others in the field is that, in certain industries, your fee is how people judge your value. If you are under valuing your services, you may start attracting the wrong kind of client or patient. Conversely, increasing your fees can mean an increase in business as well.

The second method you can use to help you set the proper fees is by considering how much time and energy is involved in a service. When you determine how much your time is worth, you can begin to set fees that appreciate who you are and what you do. By undervaluing yourself, you create a situation where you no longer enjoy your work. It is no longer worth your time. By creating a fee that accurately reflects your personal investment, you can count on maintaining your quality of work and job satisfaction.

Contact us for help with determining you practice’s worth.

Instagram- even people living under rocks have heard of it. The social media platform’s popularity has skyrocketed to the point where animals have accounts that can rack up millions of followers and likes, not to mention a whole lot of money. If a cat with a grumpy face can use Instagram to become a household name, so can your business. But if you’re not yet convinced, here are a few reasons why your business and Instagram should get to know each other. 

We know people use social media. “Duh”, you say. But do you know just how many people use social media? In other words, how many potential patients are you missing out on by not having an account? Hold on to your socks, and maybe the rest of your clothing as well. Instagram has 1 billion monthly active users. 1 BILLION. That’s second only to Facebook, but far outweighs Twitter which comes in just above 320 million. 

Unlike Facebook and Twitter, Instagram was literally born to be a mobile app, not a desktop website. Smartphone users turn to Instagram because it’s cleaner than other social media sites. In fact, engagement with Instagram is 10 times higher than on Facebook. And while that’s all great information, the best news for you is that over 80% of Instagram accounts follow a business account – one of which could be your business.

You don’t have to be a big name brand company to find success on Instagram either. It may not come overnight, but if you’re posting the right content, you could widen your reach significantly with that large audience we mentioned earlier. A few of the small businesses that have gained a huge following are boutique florists, camping brands, and veterinarians. The market is ready for great dentists with amazing messages. 

Not only is Instagram a great place to engage with your patients daily, but it also allows you to do so in relatable and creative ways. Instagram allows your marketing team to have fun with pictures, videos, contests, and other great content to show the public that your practice not only has great services, but also has a great personality. If only you knew of a great marketing company that completely understands your brand.

Oh, you do? We’re flattered you thought of us! We’d love to get started building an Instagram presence with you right away. Contact Identity Dental Marketing today to learn more about how we can help you access the power of this incredible social media.  

Putting your shirt on inside out can be embarrassing. But when you consider your marketing from an inside-out perspective, it can do a world of good for your business, it’s persona, and ultimately, your success.

Too often, we see other marketing companies trying to position your brand in a way that they “know” works. By this, they mean that it’s worked for someone else. They want you to market in the same way they market most of their other clients. While this may work for some people at first, when you decide to make changes to your campaign, you won’t be able to effectively communicate who you are and what you do best.

At IDM, we like to practice what we call “inside out” marketing. We take the time to discover your core values and who you are. This helps you attract the right kind of patient for your practice.

With dentistry, and everything else you do for that matter, it’s important to find something that differentiates you. What do you stand for and what do you value? By picking a differentiation that’s personal and true to you, you set yourself up for a long future of successful marketing. Remember, put something out into the universe that is uniquely you. Don’t pick something that isn’t true to your identity, and don’t choose something that you know you won’t be able to live by every single day.

If you want to attract new patients, but aren’t quite sure how to position yourself for maximum benefit, contact us. We love having those conversations and getting to truly know who you are. We’ll give you honest feedback on your current campaigns and tell you how they could be improved. We look forward to hearing from you.

Contact us today!

Every practice is interested in getting large, profitable cases. But how do you go about attaining them? Up until now, you’ve probably been blindly casting a large net with the hopes of pulling up a great white along with all the guppies. But we’re here to tell you there are smarter, more precise ways.

Instead of simply hoping, carefully consider your approach. Ask yourself key questions that can shape the way you market. For example,

● What’s being done by others in this same marketing space?
● How do I develop the best strategies for my specific practice?
● How do we do dentistry differently?

Potential patients are bombarded with ads constantly. When you are creating a campaign, you want to focus on patient psyche. Concentrate on how your ad is going to make people feel.

Too often, we see ads that use animated videos of procedures to demonstrate what patients can expect. Nothing frightens a patient away faster than watching drills go in mouths, even if they are animated.

Inform patients of what they can expect through other methods. Show them how you are going to ensure their comfort through the process. Discuss the long lasting benefits of the procedure. You can even include information on how you’ll help your patients with financing.

Above all, focus on creating an identity for yourself through your materials. Inspire patients to say “I need to schedule an appointment with THIS doctor”, not just any dentist.

At Identity Dental Marketing we know you have a unique practice that offers unique solutions to patients. If you’re looking for an expert guide to help in your big case marketing, set up a call with us today.

Smooth talking, and with a confidence that would put Kanye West to shame, unethical salespeople can make almost anything seem like a good idea. They’re paid to do so. But more often than not, these are not the same people who will be doing your marketing work, and they’re not the people you’ll be talking to when things go wrong over the life of your campaign.

Before you make a marketing decision you’ll regret, protect yourself by considering these tell tale signs that the group you’re working with isn’t as great as they want you to believe.

Just Say No to Over-Automation

You meet a representative that is offering “free audits” for your business with something called “PowerListings”. Realize that at the end of the day, their goal is to get a sale, not to help you at no charge. The problem with powerlisting platforms is that they use one single platform to automatically push out all of your information to as many places as possible. That may seem like a good thing. After all, a wider net means more patients right? Unfortunately, this isn’t the case.

If you ever decide to make any changes to your marketing material, these systems will create what are known in the internet marketing world as “duplicates”. Duplicates mean that sites like Google and Yelp will have multiple listings for the same business. Rather than increase your traffic, this will cause your rankings to sink like a rock, no matter how shiny it may have first seemed.

Instead, merging duplicates takes a nearly forgotten form of technology: phone calls. In order to fix situations like this, our team must speak to these companies directly. There’s a time and place for smart automation, but if you want your marketing done right you’ll need our hands on approach.

Shock and Awe

A good indicator of someone not saying what they mean is that it’s incredibly difficult to understand. Despite the bill of goods some companies may try to sell you, you shouldn’t need a genius level IQ to understand your marketing strategy. To create a false sense of competency, salespeople will talk over your head in an effort to scare you into making a purchase. That isn’t the level of integrity you should expect from someone trying to help you succeed.

If you’ve been the victim of threats such as being blacklisted by google, or having all of the marketing you’ve paid for removed from your possession, you know that it’s time to find someone with a different way of doing business.

With Identity Dental Marketing, you’ll understand exactly what we’re saying about your campaign and you’ll get a true return on your investment. Contact us today for a complimentary strategy session and learn why we understand that your success is our success.

For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife with dangerous viruses and hackers. But much like any other tool, how the internet is used depends on the person in control.

Unfortunately, many of those using the web are interested in gaining access to private, sensitive information. Today, even the smallest of websites are vulnerable to attack, with not only your personal information ripe for the taking, but also that of your clients. As website security becomes more important than ever, there are protective measures that even the most inexperienced web users can take advantage of. But first, let’s take a look at what you’re up against.

DDoS Attacks

In a nutshell, a DDos Attack is a way for hackers to flood your site with fake traffic that prevents your real users from gaining access to your website. That’s bad news as you want as many real people to engage with the online presence of your business as possible. After all, you’ve worked too hard to create and promote your company.

Viruses and Malware

Viruses are the great white sharks of the internet. Everyone knows about them and they can be pretty scary up close. If your computer or website is exposed to a virus it can gain access to your client’s personal information, causing massive problems for both your clients and yourself.

Steps You Can Take

Not all hope is lost however and there are some critical protective measures you can utilize to protect your information. One of the most important of these tools is the installation of a firewall. Acting as your main line of defense against viruses and any unknown data trying to use your site, a firewall protects you from a large number of threats. Another great way you can protect your site is through an SSL Certificate. In short, an SSL Certificate is effective at protecting sensitive information like credit cards and passwords and helps to keep data secure between servers. Beyond this, a certificate also increases your google ratings (always a plus) and enhances customer trust.

We know you’ve put sweat, blood and tears into your practice and its online presence, which is why we value protecting it as much as you do. Website security leads to personal security, a commodity that your customers greatly appreciate and we know you will too. Every day that your website remains exposed is another opportunity for someone to steal your information. Don’t hesitate to ask us for more information on how to protect yourself.

Before building your marketing strategy, consider:

• What kind of dentistry is most fulfilling?
• Do you enjoy seeing results?
• Is it profitable?

It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services and really figure out what creative message is going to connect with your target audience.

The great thing about targeted social media marketing is that you can choose who you target. Take facial aesthetics for example, you can target women in one ad and men in another. There is an interest from both genders, and different ads will connect differently with each gender. An ad targeting men, focused in facial aesthetics, featuring a male model will connect in a stronger way, increasing ROI.

To learn more about creating an ultra-targeted campaign, contact us @ identitydental.com.