Dental Marketing | What Platform is Best for a Cheap Website?

I’m often asked questions like, “what platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website.

Take a look at this from a top-down view. If you own a brick-and-mortar business, you’ve already invested tens, even hundreds of thousands into it. After this massive undertaking, it is disingenuous to your own growth to skimp on a marketing budget. By using free or cheap options for a website, you set an uphill battle for yourself. In many ways, your website is your first impression – the most important sales tool.

As soon as you prioritize your budget toward building a professional website, you can bring your business off the ground. Oftentimes, clients come to us with low budgets, and every single time, we build them a customized plan that makes a significant impact with an impressive ROI.

Remember, your marketing is out there – and it’s talking about you and your business. Your website is the first thing that clients, patients, or customers see. A cheap route reflects to your audience that you are the cheap option. After all, you get what you pay for.

You don’t need to overspend on your website, but you should aim to invest in a strong, distinguishable presence. To learn how we can help, book your complimentary marketing planning session with us today. We hope to hear from you!

84 Reasons People Love Identity Dental Marketing

Ethical Dental Marketing Company
Best Dental Marketing Company
  1. We do not lock you into a long term contract. Instead, we rely on our ability to get you results and develop a trusting relationship in order to create loyal clients.
  2. We teach you how to maintain ownership of your website and all aspects of it.
  3. We teach you how to maintain ownership of your domain(s).
  4. We will teach you how to control your hosting, giving you full control over your website files and saving you money in comparison to companies who mark up and “manage” hosting.
  5. We teach you how to maintain control over your tracking numbers while protecting you against fake lead generation scammers (disguised as marketing companies).
  6. We provide custom designs on all projects.
  7. We allow you to provide insight into your design preferences if you’d like and approve the design prior to development, ensuring you will love your new website.
  8. We custom code for WordPress. Google loves WordPress. Everyone loves WordPress.
  9. We offer expert photo and video services, making all of your marketing more effective.
  10. We utilize the latest design elements and stay up to date with trends.
  11. We seamlessly launch most custom websites in 30 days or less.
  12. We utilize thoughtful brand development.
  13. Our team has REAL dental experience.
  14. Our team has extensive degrees in advertising, marketing, psychology, writing and more.
  15. We’re transparent in budget utilization, allowing you to evaluate true ad spend on Google, Facebook and everywhere.
  16. You can access our team at almost any time and will have the owner’s direct contact information.
  17. We provide monthly ranking reports – most companies do not.
  18. We provide monthly Analytics reports.
  19. We update your WordPress site daily to ensure its security.
  20. We offer SSL integration for security and ranking ability.
  21. We’re very prompt in responding to you and making requested changes. If you haven’t heard back from us promptly, you can assume we did not receive your message and blame the email server demons. When in doubt, resend, text or call us anytime.
  22. We promptly complete your requested website changes (within 2 business days).
  23. We are tagline, headline and copywriting heroes.
  24. We have been in business and trusted in dentistry since 2009.
  25. We offer custom printed materials to improve your case acceptance rates.
  26. We have experience writing stellar radio and TV ad scripts.
  27. We’re SEO gurus. (Over 98% of our clients rank in the top 3 within 6 months for at least one main keyword, such as “Town Dentist”)
  28. We blog for you. After all, this is likely not the highest and best use of your time.
  29. We can post to social media accounts for you on a regular basis to maintain consistency.
  30. We will provide your website content.
  31. We can provide video scripts to help you build confidence when publishing your own video content.
  32. We can design a highly effective billboard.
  33. We can wrap a fire truck, a store front or just about anything for that matter.
  34. We can write and distribute email newsletters.
  35. We can implement autobots on Facebook and websites.
  36. We write impressive and attention-grabbing business letters.
  37. We market to generate sleep apnea cases.
  38. We offer implant-targeted campaigns.
  39. We can attract new patients interested in Botox.
  40. We market in-office savings plans.
  41. We care about you and your results.
  42. We rarely make mistakes.
  43. We own our mistakes.
  44. We will work synergistically with your team and advisors.
  45. We will advise you based on what’s in your best interest, not ours.
  46. Our team is comprised of good people with extremely high levels of integrity.
  47. We do what we say we’ll do.
  48. We set realistic expectations.
  49. We offer competitive pricing.
  50. We don’t “nickel and dime”.
  51. There’s no hidden fees or surprises.
  52. Our websites are fully responsive (meaning they look great on all devices).
  53. We offer online payment processing.
  54. We integrate with patient communication platforms for review generation.
  55. We offer strategic PPC and only recommend it when it makes sense for your practice goals.
  56. We utilize retargeting on Facebook and Google for optimal results, repeat exposure and to get the most out of your marketing budget.
  57. We complete all of our work in-house, allowing us to control quality and prevent from Google penalties.
  58. We manually manage your online listings for accuracy and prevention of duplicate generation (unlike most companies who can cause more damage than good by taking short cuts.)
  59. Even though it can be an annoying process, we work with Google to clean up and merge duplicate listings.
  60. We have marketing strategies for associates and transitioning doctors.
  61. We offer unique marketing strategies for fee-for-service practices.
  62. We have unique strategies for practices seeking patients in-network with insurance providers.
  63. Our internet marketing team is Google Ads Certified on all levels.
  64. Our targeted social media campaigns (often referred to as funnels) utilize captioned videos for optimal click through rate.
  65. We don’t add your new patient tracking number to your local listing and falsely report “leads”, like we have seen from many others.
  66. WE LISTEN TO YOUR GOALS, and will provide you with an individualized plan.
  67. Our landing pages (for PPC and Facebook ads) are gorgeous and effective.
  68. We’re almost always available. I may have said this already, but it’s worth mentioning twice. I will literally take a call or text on a Sunday morning or even a holiday.
  69. We’re trusted nationwide and have worked in the most and least competitive areas. We know how to write a marketing plan based on competition as to best utilize your marketing budget.
  70. We love supporting your team’s community and event marketing.
  71. We provide a seamless transition into working with our agency by helping you gain control of your marketing initiatives from another marketing company or your previous employees.
  72. We can market to Spanish-speaking populations.
  73. We offer marketing for dental specialists.
  74. We create BOLD brands and know how to stand out.
  75. We value brand consistency and help you to achieve this.
  76. We offer printing services for your convenience.
  77. We test our websites on all browsers for compatibility and proper displays.
  78. We create fast loading websites.
  79. We can advise you on the best strategy for one or multiple locations.
  80. We have relationships with top software and service providers and can often refer you for special pricing.
  81. We offer custom BRANDED social media posts.
  82. We’re constantly evolving to offer the latest and greatest in dental marketing solutions.
  83. We know how and when to use mail to generate an ROI.
  84. We love dentistry and marketing. Our passion is helping you grow. 

Have you heard enough? Ready to learn more? Schedule your marketing planning session here or here.

 

Marketing for Dentists | How to Gain More Dental Patient Reviews

 
A growing practice needs to have a strong online presence, and a large part of that comes from patient reviews. With over 84 percent of people trusting online reviews to help them decide between options, these powerful tools have the potential to make or break your business. So how can you collect more positive reviews for your dental practice?

The first step is to make sure your team is on board. Educate them about how important these reviews are for both prospective and existing patients. Let them know that your public feedback is an important part of your marketing strategy, and that each one of your team members plays a role in growing your practice.

Next, you must make sure that every patient has a five-star experience. Impress your patients. Get to know them personally, and let them know that their business is important to you. Once you have built lasting relationships and patient loyalty, your team can implement a strategy to help collect reviews.

There are many programs and apps available that can automate review requests for you. However, you can also do this manually. Send a simple email to your patients with a link to your Google listing, promoting feedback. You can even ask them in person or use signage in your office if you feel comfortable enough.

We have created a custom solution called an Echo Page, allowing you total control in filtering negative feedback, and allowing your patients to post to the platform of their choice. Contact for more information on an Echo Page.

We recommend that you focus on collecting reviews on Google, Yelp, and Facebook. These three are the main sites that your audience will look to first when checking out a practice. Other review sites might be useful as a supplement, but not as an alternative. Once you have collected enough reviews, you can link to them on your website to boost your presence. You might also find success in asking if patients are open to a video testimonial, which can be embedded directly into your website.

Online reviews are a critical step toward building your presence and engaging your audience. If you are looking for new ways to gain more positive reviews for your dental practice, contact our office today. One of our team members will work with you directly to set up a strategy that can help you grow your practice.

Dental Marketing Agency | 3 Things You Should Be Doing on Social Media

 
Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence through social media, here are three tips to help you move in the right direction.

1. Commit to consistency. If you decide that you’re going to start a Monday hashtag or a Tuesday series, then keep with it. Stay ahead on content to help meet your schedule. Being consistent with your posts will help your brand continue to resonate with your audience. Your followers will get to know you through repeated exposure and will begin look forward to your posts.

2. Do something differently. If you’re in an industry that is very competitive such as health or tech, you need to innovate. If you start to post social media content that is rote and lifeless, you may lose sight of your target audience. Other brands will step in, pulling your presence toward them with stylish posts and content. Stray from the path. Change up the formula. Incorporate popular trends with a unique twist. With innovation, you can carve out your own niche.

3. Don’t be afraid to invest money. Remember that Facebook, LinkedIn, Twitter, and other social media platforms are all businesses – and businesses operate on revenue. If you want exposure and you don’t have a sizable following yet, don’t be afraid to spend some money on sponsorships. Create a budget for your social media marketing and follow it. Boosting a Facebook post can cost as little as $10, but can market it to between 500 and 2,000 people. No matter what your budget is, you can always find a suitable tier of marketing that will help you grow.

Clever use of social media can help your business reach its true potential – as long as you put a willing effort into it. If you are looking for new ways to extend your reach and online presence, contact our office today or check out the Dental Marketing with Grace Facebook group for more tips.

Resources:
[i] https://www.statista.com/topics/2057/brands-on-social-media/
[ii] https://www.statista.com/topics/1164/social-networks/

What was the best business advice you were ever given?

 
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, in two very different times of my life.

The first was during high school. I had told a teacher of mine that I wanted to be a writer one day. His reply? “If you want to be a writer, then write.”

That nugget of gold has stayed with me into adulthood. It reminded me that I didn’t have to wait to start doing what I love. I didn’t need someone to tell me I was good enough. I didn’t need a special degree or a burgeoning career before I started to pursue my passion. His advice taught me that I could become a writer immediately — I just needed to commit to it.

The second-best advice came from my aunt, around 2009. I was developing my logo for Identity Dental Marketing, agonizing over the choice between two design options I had formed. I loved them both for so many different reasons. How could I choose?

I shared my frustrations with my aunt. She looked at me and said, “Gracie, it doesn’t matter which one you choose. Pick one and go.”

My aunt’s words were exactly what I needed to hear. I couldn’t afford to be indecisive. Taking too long to find solutions will hold you back in business. It’s best to make a wise and timely decision, before moving onto your next task.

These two moments were very powerful for me, and I hope they’ve helped you in some way as well. Sometimes the best advice is just around the corner. If you are interested in learning more about Identity Dental Marketing and how we can help you succeed, contact our office today.

Dental Marketing | Show Your Business in Motion

marketing for dental practices

For years, Google Maps only allowed users to upload still images of a business. Did you know that users today can upload short location-based videos to Google Maps with an iPhone or Android device? Showcase your practice in motion, from patients walking in the door to the advanced technology you offer, by adding 30-second videos to your Google listing.

How it Works

  1.     Create or sign into your Local Guides account using a Gmail address.
  2.     Take a video of your office. You will only be able to upload the first 30 seconds.
  3.     Select your business on Google Maps.
  4.     Scroll down and tap on “Add photos or videos”.
  5.     Select the video from your camera roll.
  6.     Click “Post” and it will be uploaded.

Why this is Useful

Photos help visitors gain an initial impression of your business, but video creates a more personal introduction. With video, you can take prospective patients on a mini-tour of your office. Highlight your expertise by featuring specific services and uploading video testimonials from your raving fans. This helps engage both existing and potential patients and enhances your SEO (search engine optimization) campaign and rankings.

With quality video content, the possibilities are endless. Contact our office today for ways to implement video content in your marketing.