Why Successful Practices Need Ongoing Marketing

Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog.

Consider This:

Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. The ad goes live and you’re surprised by the amount of new patients you’re seeing each day.

Then, your month is up. The ad comes down. The stream of new patients that were calling each week and making appointments is dwindling. What went wrong in this scenario?

Marketing should never be approached with a one-and-done mentality. Building momentum in your brand recognition, patient education, and your search engine potential takes time and effort. This is why investing in an ongoing marketing campaign is crucial if you’re looking to bring consistent, tangible growth to your practice.

The Strategy Behind an Ongoing Marketing Campaign

If an ongoing marketing campaign is the best way to reach practice growth, what does one actually look like? Here are some of the key elements.

  • Modern, Optimized Website — A visually-stunning, easily navigable website with a direct call-to-action should be the crux of your strategy. With ongoing maintenance and security, your site can stay up-to-date and protected.
  • SEO — Search engine optimization is a long-term investment that offers incredible ROI by bringing you to the top of Google searches in your area.
  • Facebook Ads — This strategy allows you to show your community the value of choosing you through compelling ads that target your unique services. Over time, you can tailor specific ads to custom audiences, improving your conversion rate by targeting your ideal, new patients.
  • Google Ads — Are you hoping to reach neighboring towns or attract more speciality cases? Pay-per-click ads on relevant Google searches can get you there.
  • Social Media Marketing — Engage your community with custom-branded social media marketing on a consistent basis.

Depending on your unique practice, your strategies will differ. That’s why we take the time to listen to your needs and help you build an ongoing marketing campaign that prioritizes long-term success through a constant influx of new patients.

How can we help?

We can’t wait to hear your goals. Schedule your complimentary marketing planning session with our team today.

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Smart Marketing for Big Cases

How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing. Learn how to expand your reach for big cases in our latest blog.

Building Credibility through Patient Education

Why should your patients choose dental implants over a cheaper, quicker option such as dentures? Why should patients choose you and your team instead of another dentist or specialist? Patient education can solve both of these questions. If your patients don’t understand your method of smile replacement, they won’t feel inclined to invest the money, time, and effort into pursuing it.

Instead, focus on teaching your patients why your methods are truly the best for their health, confidence, and comfort. You know that dental implants are a longer-lasting, more permanent solution for their oral health. You know that they may be more expensive than dentures or other methods of smile replacement, but they are worth it. However, your patients likely won’t have this context. After all, you’re the expert. By listening to their questions and educating them on the benefits of your services, you can build credibility with your prospective patients.

Becoming the Expert, not the Salesman

Treatment acceptance isn’t about being pushy. It’s about teaching your patients the value of accepting treatment, and how their lives can be improved. That’s why you need to position yourself as the expert, not the salesman. In your communication and your marketing, you should take the role that feels natural to you — your community’s guide toward improved health, comfort, and oral function. Patients who understand your true dedication to improving their lives will take initiative themselves to seek out the treatment they need.

Utilizing a Funnel Campaign and Remarketing

One question remains — how can this philosophy of patient education translate into your marketing efforts? Here is a breakdown of how to utilize these ideas to boost your big case acceptance.

    • Advertise. Attract patients with initial interest in your services using advertising on platforms such as Facebook or Google.

 

    • Educate. Your ad should lead to further information that explains just how your treatment works, and what benefits it will bring your patients.

 

    • Show your expertise and commitment. Have you taken hundreds of hours of continued education and obtained relevant certification? This will reassure your prospective patients that you are the best choice for their optimal results.

 

    • Remarket for increased conversion rate. When your ideal patients engage with your advertising, you can tailor future ads to what they initially showed interest in. This helps to build brand recognition and allows you to pinpoint your efforts, making sure the right people are seeing the right marketing.

 

    • Analyze your results and adjust your strategies. How is your marketing working on a month-by-month basis? Your success relies on a constant evolution of your techniques.

If you are looking to grow your practice by marketing for larger cases, we can help. Whether you are focusing on specialty cases or hoping to expand your reach, our team at Identity Dental Marketing has the tools, the expertise, and the dedication to drive your marketing forward and help you attract your ideal, new patients. Schedule your complimentary marketing planning session with us today.

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Spring Cleaning? 5 Ways To Refresh Your Branding This Year

With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog.

  1. Try a new color scheme. Not loving your logo or branding as much as you used to? A new color scheme can sometimes be the answer. Many designs benefit from a simple tweak to their color selection. For more advice on how to pick the best colors for your unique practice branding, check out another of our recent blogs.
  2. Update your font. Does your font choice date your practice? In the last decade, popular fonts have shifted away from serif fonts (think Times New Roman or Georgia) to sans serif fonts (think Arial, Helvetica, or Futura). The reason for this is that sans serif fonts are considered more modern, friendly, and approachable. While there are still situations in which a serif font (or even a script font) can be the perfect fit, sans serif fonts are generally easier to read and oftentimes more memorable.
  3. Modernize your icon. Icon design is constantly evolving. Recently, many brands have begun implementing simplified, brighter, and flatter icons that are easy to recognize across different viewing platforms. Icon design now favors sharper, more defined edges that are visually cleaner.
  4. Out with the old, in with the new! If you’ve updated your branding and are still holding onto outdated appointment cards, rack cards, business cards, or letterheads, now is the time for spring cleaning. Ask our team about refreshing your practice’s printed materials so you can share your re-brand in all forms.
  5. Hire your favorite marketing company to help. You don’t have to strategize your brand refresh alone. As a full-service marketing agency, we can help you achieve your new goals with ease through our expertise in art and graphic design, as well as print and digital media.

Whether you are in need of a quick touch-up for your logo or are seeking an entirely new brand for your practice, we can help. Schedule your complimentary marketing planning session with Identity Dental Marketing today.

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Walking the Tightrope – 6 Factors That Can Help You Win New Patients

Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest blog.

  1. Google Rankings — There is a drastic difference between appearing on page 1 versus page 2 of a Google search. If your practice is ranking in the top local listings for relevant keywords, you can find yourself with a surge of new patients each month. Are you worried that your Google rankings aren’t achieving the results your desire? We can help.
  2. Online Reviews — Your reputation is important to uphold as a dental care provider, especially online. Be cognizant of how patients are reviewing your practice, whether on Google, on Facebook, on Yelp, or elsewhere. While online reviews may seem easy to brush off as unimportant, they can be the deciding factor for people searching for a local dentist. Thank patients for sharing their positive experiences. For tips on how to respond to negative reviews, read our guide.
  3. Your Call to Action — Attracting patients is one challenge, while having them schedule a new visit is another. Is your call to action strong enough? Whether you are marketing to patients through your website, social media, an ad campaign, or each of these, you should ensure there is a direct path for them to schedule appointments with you. This concept extends to your front office team as well. Give your team members the proper training to turn any new phone call to your practice into a new patient appointment.
  4. New Patient Specials — Practices grow or falter based on the benefits, value, and services they can provide their community. Is your practice engaged in a new patient special? By discounting a service such as exams and cleanings, Invisalign® treatment, or providing a free consultation, you can make it easy for your patients to choose you.
  5. Team Training & Communication — First impressions are everything. Is your team achieving the level of care and communication that you need to establish an excellent experience for your new patients? Take the time to train and elevate each part of your team to ensure they match the compassionate care you seek to deliver.
  6. Availability — Being flexible and available for your new patients is important. Make sure that no call goes unanswered. Have you considered changing your office hours? Offering convenient scheduling can go a long way with attracting new patients.

Are your marketing strategies building you a consistent source for attracting your ideal, new patients? Let us help. Schedule your complimentary marketing planning session with our team today.

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