Spring Cleaning? 5 Ways To Refresh Your Branding This Year

With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog.

  1. Try a new color scheme. Not loving your logo or branding as much as you used to? A new color scheme can sometimes be the answer. Many designs benefit from a simple tweak to their color selection. For more advice on how to pick the best colors for your unique practice branding, check out another of our recent blogs.
  2. Update your font. Does your font choice date your practice? In the last decade, popular fonts have shifted away from serif fonts (think Times New Roman or Georgia) to sans serif fonts (think Arial, Helvetica, or Futura). The reason for this is that sans serif fonts are considered more modern, friendly, and approachable. While there are still situations in which a serif font (or even a script font) can be the perfect fit, sans serif fonts are generally easier to read and oftentimes more memorable.
  3. Modernize your icon. Icon design is constantly evolving. Recently, many brands have begun implementing simplified, brighter, and flatter icons that are easy to recognize across different viewing platforms. Icon design now favors sharper, more defined edges that are visually cleaner.
  4. Out with the old, in with the new! If you’ve updated your branding and are still holding onto outdated appointment cards, rack cards, business cards, or letterheads, now is the time for spring cleaning. Ask our team about refreshing your practice’s printed materials so you can share your re-brand in all forms.
  5. Hire your favorite marketing company to help. You don’t have to strategize your brand refresh alone. As a full-service marketing agency, we can help you achieve your new goals with ease through our expertise in art and graphic design, as well as print and digital media.

Whether you are in need of a quick touch-up for your logo or are seeking an entirely new brand for your practice, we can help. Schedule your complimentary marketing planning session with Identity Dental Marketing today.

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Walking the Tightrope – 6 Factors That Can Help You Win New Patients

Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest blog.

  1. Google Rankings — There is a drastic difference between appearing on page 1 versus page 2 of a Google search. If your practice is ranking in the top local listings for relevant keywords, you can find yourself with a surge of new patients each month. Are you worried that your Google rankings aren’t achieving the results your desire? We can help.
  2. Online Reviews — Your reputation is important to uphold as a dental care provider, especially online. Be cognizant of how patients are reviewing your practice, whether on Google, on Facebook, on Yelp, or elsewhere. While online reviews may seem easy to brush off as unimportant, they can be the deciding factor for people searching for a local dentist. Thank patients for sharing their positive experiences. For tips on how to respond to negative reviews, read our guide.
  3. Your Call to Action — Attracting patients is one challenge, while having them schedule a new visit is another. Is your call to action strong enough? Whether you are marketing to patients through your website, social media, an ad campaign, or each of these, you should ensure there is a direct path for them to schedule appointments with you. This concept extends to your front office team as well. Give your team members the proper training to turn any new phone call to your practice into a new patient appointment.
  4. New Patient Specials — Practices grow or falter based on the benefits, value, and services they can provide their community. Is your practice engaged in a new patient special? By discounting a service such as exams and cleanings, Invisalign® treatment, or providing a free consultation, you can make it easy for your patients to choose you.
  5. Team Training & Communication — First impressions are everything. Is your team achieving the level of care and communication that you need to establish an excellent experience for your new patients? Take the time to train and elevate each part of your team to ensure they match the compassionate care you seek to deliver.
  6. Availability — Being flexible and available for your new patients is important. Make sure that no call goes unanswered. Have you considered changing your office hours? Offering convenient scheduling can go a long way with attracting new patients.

Are your marketing strategies building you a consistent source for attracting your ideal, new patients? Let us help. Schedule your complimentary marketing planning session with our team today.

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Top 4 Marketing Strategies for Dental Startups

You’ve just started your own dental practice. Your team is trained, your phones are ready, and you’re ready to start your career off right. One question remains: how do you reach and retain the ideal, new patients you hope to serve? In this article you will learn the top 4 marketing strategies for dental startups.

  1. Set yourself apart through branding — Are you sending the right message to your patients? Branding plays a role in every marketing strategy you will utilize, so finding the right themes to move forward with is imperative to your success. A strong brand, name, logo, and design will set you apart and allow patients to identify your practice and your team as being the best choice for their health, comfort, and their results.
  2. Take to social media — Use the weeks in advance of your practice’s opening to build interest and exposure. Facebook has a variety of ways you can connect and communicate with your community, including live video to introduce yourself, creating an event to showcase your grand opening event, or much more. If you aren’t sure where to start, we can help.
  3. Build a beautiful website — You need a centralized place for your patients to find you, read about your strengths, your commitment, and the services you offer — but most importantly, to schedule an appointment. As a new practice owner, you should aim for a fully-responsive website that is both visually impressive and easy to navigate across mobile, tablet, and desktop.
  4. Send an introduction letter — Have you considered a more direct way of reaching your patients? Engaging your community members through an introduction letter can be a personable and impactful way of building their trust. In addition, if you are taking over a practice and re-branding, writing to your patients can help establish their expectations, allowing them to understand what makes you the best choice as their dental partner. This allows you to set the story straight on how your new practice will operate moving forward.

Whether you are purchasing a dental practice and re-branding, or building an entirely new practice from scratch, you have a unique chance to define your future success through strength in marketing. At Identity Dental Marketing, we will listen to your practice goals and help you achieve them with a marketing plan customized for your consistent growth. Schedule a complimentary marketing planning session with us today.

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Content Marketing on Steroids: 5 Things You Might be Missing

Is your content marketing building momentum and exposure for your practice, or does it need a trip to the gym? Each blog or social media post you create should be done so with three main priorities in mind: brand awareness, building your SEO and exposure, and creating credibility through patient education. If your content marketing could use a boost, here are 5 strategies you might be missing.

  1. Go wide. Consider this example: Your practice just finished a fundraiser in your community, and it was an incredible experience. How do you share news about this — a blog, a social media post, an email newsletter, a video on YouTube, or a press release? The answer is all of them. By reimagining your content across multiple channels, you can maximize the exposure you receive.
  2. Be bold. Content marketing is a time-tested, widespread process. However, with so many other practices, companies, businesses, and brands publishing content as part of a marketing strategy, how can you stand out? Being bold in your messaging allows you to cut through the clutter and harbor genuine interest. A recent study showed that 59% of all links shared on social media aren’t actually clicked on before doing so. That’s the power of the perfect headline.
  3. Don’t just publish, promote! Once a blog, social media post, video, ebook, or press release is published, many forget that there is a crucial step remaining: promoting it. Facebook ads and boosting are a great place to start. This way, you can combine your organic presence with a paid one for a massive influx of viewership. Ask us about other strategies for paid promotion.
  4. Retarget. Setting up retargeting through Google or with a Facebook Pixel will allow you to show curated ads to those who show interest in your content. When somebody clicks on your blog, they will then have your marketing and advertising displayed to them across Facebook or Google in the future, improving your brand awareness. Retargeting is a powerful way to home in on your potential patients, boosting your ROI through an increase in your advertising conversion rate.
  5. Evaluate your results. Don’t go into your marketing blind. Take the time to analyze your results on at least a monthly basis. Which blog was number one in viewership? Which of your posts received the most attention? Which videos were a hit? Adjust your strategies and focus your future marketing with those answers in mind.

Implementing content marketing is a surefire way to boost your exposure, credibility, and brand awareness for your dental practice. But what if your team lacks the time or experience to do so? Let us help. Schedule your complimentary marketing planning session with Identity Dental Marketing today.

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