It’s really sad when I go into an office and I hear the doctor being outright mean to his team.
Listen, I know it’s a stressful job. I know you team isn’t always doing everything right. I’m seeing an increase in disrespect within the dental office. It seems that the doctor is busy in the back with patients all day. Then, every once in a while, he freaks out wondering things like “I wonder if Cindy is following up like I asked her,” or “Is Nancy still selling cancer screenings?”
I’m not going to go straight to doctor bashing. I know how stressful it can be to have a team and run an office. I cannot even imagine having to run an office from behind a little chair in a back room. You rarely hear that patient-to-front-desk conversations. You cannot even monitor how effectively new patient calls are being answered. Of course you’re worried. Continue reading →
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental marketing plans which are designed specifically for your practice.
Here at Identity Dental Marketing, we take the time to get to know your practice and analyze your specific needs. We offer a complete dental marketing plan including branding, SEO (Search Engine Optimization), website development, advertising, and team-coaching all at an affordable cost, and all managed by consultants who care about, and know your practice.
The main goal of branding is to communicate to your patient who you are as a dentist. Your brand tells your patient whether you specialize in orthodontics, pediatric dentistry, or whatever it is you are passionate about. It communicates who you are to your existing and potential patients and it sticks. Branding is everywhere in marketing from your web page to the fliers you have on the front desk in your office. Continue reading →
You may not realize it but there are design trends for websites. We sometimes play this game in the office, where we guess the age a website was designed and then look up the date. We’re usually spot on.
Just because your website looks bad today, doesn’t mean you weren’t happy with it 3 years ago. To help you feel good about your internet marketing investment, we are going to offer website updates. This means that 3-5 years after you purchase your website, you’ll be able to buy an updated custom design for 60% off! It’s our way of keeping you happy and keeping you looking your best.
We don’t want you feeling bad about coming to us and saying that it’s time for a change. In fact, we expect it! No matter how great your site looks today, you’re going to need an updated version in the future, and we’re here to help. Continue reading →
We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently.
Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But what happens when you want a new site? What happens when you want your new logo on the site or you want an updated design. What happens when you pay for SEO for over a year with ZERO results?! Is there a person actually following your site’s performance?
So you know what you want to accomplish with your practice. You know who you are targeting. You know how you are going to do it. But, who are you?
Giving yourself the proper branding is extremely important to the success of your business. For example, there may be 2 or more dentists in one area. If you have nothing that separates you from them, then you are losing valuable patients. You need to stand out and make a name for yourself.
Naming your practice is one of the most challenging things to do. A business name is the first step in branding, which is the foundation of your success. The name separates you from the rest of your competitors, and may be your first impression. The name you pick should identify your strengths and help you to stand out, while evoking trust and credibility.
You will first want to identify your unique selling proposition (USP) or your “message”. What makes you different than the dentists in your area? What makes your patients continue to choose you? We can help you identify your strongest USP. Continue reading →
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