Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly requested referrals. I was impressed with this, as it demonstrated their appreciation for my visit, and it expressed confidence in their
business. If you make the extra effort to send out a new patient letter, it will pay off in the long run.
A new patient letter is a great internal marketing strategy. Not only does it remind your patient that you want to continue to work with them, but is also a great way to reach out to people they know for more business. A letter is free advertising; it does not take long to generate, and you do not have to pay to have the information passed along. It also markets your business to people who will hear about you from a trusted source: a friend or family member.