Identity Dental Marketing

Some days, my team will look at me and say, “I really don’t want to do this today,” or “This SEO is can be so boring!”  Of course, I get annoyed when people complain about having to do work because personally, I love it.  My response is often something like, “Well, it’s not called ‘play’, it’s called ‘work’ for a reason.”  Or sometimes I’ll say, “I know you enjoy a challenge, but we all have monotonous tasks that we have to accomplish and the challenge and fun will come.”

I’m sure you have days when you have to see that one patient. You know, the one that you dread seeing.  She’s confrontational and rude and usually just draining (“Negative Nancy”). Sometimes it’s important to step back and remember why you became a a dentist, or in my situation, a dental marketer.

I think back to when I was that scared patient that really needed dental work and how a couple small procedures allowed me to smile with confidence, something I never could do before that moment. I think back to my very first client meeting and how I sat nervously in my suit explaining, “I can do this! Just give me a chance and you won’t regret it.”

I look back today, only 3 short years later, I see how far I’ve come and how far dentistry has come in a short period of time.  No one had even heard of SEO.  Now new clients think because they’ve done 5 minutes of research that they can do it themselves.  I know they’ll think differently as I begin to explain our approach or recommended strategy.
Continue reading →

After giving a presentation to a dental office a couple years ago, I passed around a survey. I told them, “Please tell me what you thought of this presentation. I am not going to cry about it if you have anything negative to say.  In fact, I will thank you for the feedback.”

I was overwhelmed by the gratitude and kindness of the feedback. I had very little if any negative criticisms. The team was really starting to come together.  They were also learning NEW tricks about communication that has contributed to their practice growth.

One of the reviews read: “Grace is small, yet mighty.”  She then went into how I held my own.  She explained how I gave them steps to take towards improvement. She really liked a new way to track patients without appointments and how to follow up with them.  The booking system was complete with direction, scripts and my phone number for when questions came up. They took the book and made some changes to it, tweaking it to fit their office needs.  Now, it has been a part of their daily routine for 2 years!
Continue reading →