Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI

Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:

  1. Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the website or social media.
  2. Radio and TV ads can be used to create brand awareness and reach a large audience, with a call-to-action that directs listeners or viewers to the website or social media.
  3. Direct Mail can be used to target a specific audience with a promotional offer, with a call-to-action that directs recipients to the website or social media.
  4. Event Marketing can be used to engage with customers in person and can also be promoted through digital channels like website and social media.
  5. Public Relations can be used to create positive media coverage, which can be amplified through digital channels.
  6. Use QR codes on traditional marketing materials to drive online engagement
  7. Use traditional mediums to build your email list, which can then be used for targeted digital marketing campaigns.

By using traditional marketing and digital advertising together, businesses can reach their target audience through multiple channels, increasing the chances of engagement and conversion. The key is to integrate the different strategies and make sure they complement each other.

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Tips for Responding to a Negative Dental Review

Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a patient. However, there are still ways for dentists to address negative reviews in a professional and effective manner.

One of the best ways to respond to a negative review is to request a phone call with the individual who wrote it. This shows that the dental office is open to professional correspondence and is willing to address any concerns the patient may have. It is important to note that in many instances, the patient may not call, but the request alone demonstrates a willingness to listen and resolve any issues.

When crafting a response to a negative review, it is important to remember that each response should be unique. Each review is different, and the response should be tailored to address the specific concerns raised in the review. Dentists should also make sure to maintain a kind and professional tone throughout the response.

Properly handling negative reviews is a skill that is crucial for protecting a dental practice’s reputation. One of the best strategies for addressing negative reviews is to bury them with authentic positive reviews. By responding to negative reviews in a kind and professional manner, dentists can help build their brand even in the face of unfair public criticism.

In summary, responding to negative reviews can be a challenging task for dentists, but there are ways to address them in a professional and effective manner. Dentists should request a phone call with the individual who wrote the review, craft unique and tailored responses, maintain a kind and professional tone, and bury negative reviews with authentic positive reviews. By following these strategies, dentists can protect their reputation and build their brand even when faced with unfair public criticism.

Example: Dr. Smith rescheduled my appointment 3 times! Save your time and money and find a dentist who can keep his appointments!

Response: Good afternoon. We’re unable to confirm your identity or specific situation due to laws pertaining to healthcare providers (HIPAA). It is our policy to always honor our commitments. It’s very rare that we need to reschedule an appointment after it’s been set. We do our best to see you at your scheduled appointment time and value and respect your time. If you have a specific instance you’d like to discuss with us, please feel free to contact us.

Example: I had a horrible experience with Starz Pediatric Dentistry! My child was crying the entire time and the assistant said, “Well it’s good she’s crying so that we can see inside her mouth.” The people here need training on how to care for children! This was after waiting for an hour to be seated.

Response: Hello and thank you for your feedback. We do not have a patient with this name and have no record of a situation matching this description. It is our policy to always treat our patients at their scheduled appointment time. In addition, our team has received a great deal of training in treating kids and ensuring they have a positive dental experience. If this was not your experience, please know we did everything we could to provide a positive experience for your child. Please feel free to call our team to discuss the specifics of your appointment. We’re always looking for opportunities to improve our care.

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Apple Launches New Local Business Service: Apple Business Connect

Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of technology and productivity.

One of the biggest benefits of Apple Business Connect is that it allows businesses to easily connect and collaborate with employees, customers, and partners from anywhere in the world. With the program, businesses can set up virtual meetings, share documents and files, and even host webinars and presentations. This makes it easy for businesses to stay connected and productive, even when employees are working remotely or traveling.

Another key benefit of Apple Business Connect is that it offers a wide range of tools and resources to help businesses improve their operations. This includes tools for project management, customer relationship management, and even analytics and reporting. These tools make it easy for businesses to stay on top of important tasks and projects, while also giving them valuable insights into how their operations are running.

Another benefit of Apple Business Connect is that it provides an easy-to-use and secure platform for businesses to manage their IT infrastructure. They can easily set up and manage devices, apps, and data, and ensure that all of their employees have access to the resources they need to be productive.

In conclusion, Apple Business Connect is a powerful program that offers a wide range of benefits for businesses of all sizes. With its ability to connect and collaborate with employees, customers, and partners from anywhere, its range of tools and resources for improving operations, and its easy-to-use and secure platform for managing IT infrastructure, it’s an excellent choice for any business looking to stay ahead of the curve in terms of technology and productivity.

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NEWS: Google NOW allows local service ads for Dentists

Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area.

One of the main benefits of local service ads is that they are prominently displayed at the top of search results, making them highly visible to potential customers. This is especially important for service-based businesses like dentists, as people often search for specific services when they are in need of immediate care.

While early adopters of local service ads may be taking on some risk, the reward can be high. It may take a few months for a new campaign to reach a level of consistent performance, but the long-term benefits are likely to outweigh any short-term struggles.

It’s worth noting that Google recently started reviewing and removing false, negative reviews, which led us to suspect that they had big changes coming for local advertising. The introduction of local service ads for dentists seems to solidify this suspicion.

Overall, local service ads are an excellent opportunity for dentists to reach a targeted audience and attract new patients. While it may take some time for a new campaign to reach its full potential, the long-term benefits are likely to be well worth the effort.

To learn more about our services, schedule your complimentary marketing planning session today:

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Unlocking the Secrets of SEO: What is Included in SEO Services?

SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines like Google. When a business or organization invests in SEO services, they are typically seeking to improve their online visibility and attract more qualified traffic to their website.

But what exactly is included in SEO services? Here are some common components:

Keyword research: Identifying the phrases and terms that people use when searching for products or services related to your business.

On-page optimization: Making changes to the content and structure of your website to make it more attractive to search engines. This can include optimizing page titles and descriptions, as well as improving the overall user experience.

Off-page optimization: Building links from other websites to your own, which helps to improve your website’s authority and visibility in search results. This can involve tactics like guest blogging and link building.

Technical SEO: Ensuring that your website is technically sound and easy for search engines to crawl and index. This can include fixing broken links, improving website speed, and ensuring that your website is mobile-friendly.

Local SEO: Optimizing your website for local search results, so that it appears in search results when people search for businesses in your area. This can involve optimizing your Google My Business listing, as well as building local citations and reviews.

Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can involve blog posts, social media posts, videos, and more.Overall, SEO services aim to improve the online visibility and credibility of your website, which can lead to more qualified traffic and ultimately, more customers for your business. To learn more about our SEO services at Identity Dental Marketing, please schedule a complimentary marketing strategy session today.

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2022’s Top Dental Websites- Discover the Best of the Best!

The winners of the Best Dental Websites of 2022 have been chosen and one company in particular, Identity Dental Marketing, played a major role in their success. 

Among the winners are some of the most respected dental practices in the world, each with a website designed to attract new patients and provide excellent patient care. Identity Dental Marketing has been at the forefront of dental website design and development for over a decade. They specialize in creating custom websites that are designed to meet the needs of each individual dental practice. By utilizing modern technologies and best practices, Identity Dental Marketing is able to create websites that are engaging, informative, and aesthetically pleasing.

The winning dental practices all have one thing in common – they all have websites that are designed to increase patient engagement. Through the use of interactive content, such as educational videos, patient forms, appointment scheduling, and online payment options, Identity Dental Marketing was able to create websites that have the ability to effectively communicate with patients and make their experience more enjoyable. 

In addition to creating engaging websites, Identity Dental Marketing also provides customized SEO services that help to increase the visibility of the websites. This includes optimizing the websites for keywords and phrases that are relevant to the practice and its services. Through the use of SEO, the practice’s website can be found more easily in search engine results, allowing more potential patients to find the practice and book appointments. 

Furthermore, the winning dental practices have benefited from Identity Dental Marketing’s comprehensive social media marketing services. Social media platforms such as Facebook, Twitter, and Instagram allow the practice to interact with current and potential patients, share updates, and share content relevant to the practice and its services. As a result, the practice is able to build relationships with current and prospective patients, as well as create an online presence.

Finally, Identity Dental Marketing provides a comprehensive analytics package that allows the practice to track the performance of its website over time. Through the use of advanced analytics, the practice can measure how successful its website design and development has been and make changes as needed to further improve the website’s performance. 

The winning dental practices of the Best Dental Websites of 2022 are a testament to the success that Identity Dental Marketing has achieved in creating engaging websites that are designed to attract new patients and provide excellent patient care. By utilizing modern technologies and best practices, Identity Dental Marketing has been able to create websites that are designed to increase patient engagement and help the practice reach its goals. You can find the full list of the Best Dental Websites by visiting
Schedule a complimentary marketing strategy session today to learn how Identity Dental Marketing can assist your dental practice.

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5 Deadly Dental Marketing Mistakes

As a dentist, you are always looking for ways to grow your practice and bring in new patients. However, marketing has become a complicated landscape to navigate, and there are many mistakes that dentists make that can be detrimental to their business. Here are five of the most common, deadly marketing mistakes to avoid.

  1. Not Analyzing Your Competitors: Before you can even begin to develop a successful marketing strategy for your practice, you need to analyze the competition. How much marketing are they doing? What type of digital footprint do they have? Are there any gaps in their offerings that you can capitalize on? Understanding your competitors’ marketing efforts is essential to developing a strategy that will help you stand out and bring in new patients.
  2. Asking the Wrong Questions: When it comes to marketing, it’s important to ask the right questions. Asking “What does it cost?” is not the best question to ask. Instead, ask, “What does it take to attract 20 more new patients a month?” You also need to ask questions about website ownership, plug-ins, and proprietary software. It’s essential to know exactly what you are getting and how it will help you reach your goals.
  3. Signing Long-Term Contracts: Many marketing companies try to lock you into long-term contracts. This is a mistake, as you can’t be sure you will get the results you need. It is best to put pressure on the marketing company to cancel contracts and only commit if you are confident they will deliver results.
  4. Overcomplicating Marketing Proposals: Many marketing companies try to make their proposals look as impressive as possible. However, they should be clearly laid out, with a high level of detail about the type of work being done and the expected results you can achieve. Don’t be fooled by companies that try to make you think you need everything they are offering. Make sure your marketing plan is tailored to meet your goals.
  5. Not Knowing What to Expect: Different marketing methods can achieve different results. For example, Google Ads are great for lead generation, while an educational video can help build your brand. Make sure you understand what each marketing method can do for your practice, and don’t be afraid to ask questions.

Overall, marketing is a complex landscape that requires a customized approach for each practice. Before you commit to any marketing strategy, make sure you understand the competition, ask the right questions, and know what to expect from each marketing method. At Identity Dental Marketing, our team can create a custom plan designed to fit your individual needs and deliver the desired outcomes. Contact us today to schedule a complimentary marketing strategy session.

Please visit The Dental Marketing Academy for more information and helpful topics on how to successfully market your dental practice. The Dental Marketing Academy

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Identity Dental Marketing Grows in Popularity Among Dental Start-Ups

Identity Dental Marketing is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help denovos with many aspects of marketing. This includes business names, logos, overall branding, website design, SEO, Google Adwords optimization, print design, event marketing, social media marketing, and more. With proven methods, Identity is known by dental practice owners as the most effective and ethical dental-specific agency.

“We love branding AND strategy—so dentists don’t have to choose between impressive aesthetics and effectiveness,” says Grace Rizza, owner and CEO of Identity Dental Marketing. “We were a start-up ourselves. We seem to be one of the only companies that sets real expectations based on the area, niche, and circumstances of each client.”

“We have more new patients than ever. Since working with you all, I am not losing sleep anymore. I’m very happy with the results.” Neighborhood Dental’s Dr. Jordan Johnson stated.

“I met with several companies, and Grace was honest, down-to-earth, and willing to work within my budget. This superb company delivers what they promise. My practice would not be where it is today without them,” shares Dr. Collin Kwasnik.

“Grace and her team helped me build my brand and website, and our continued marketing campaigns have been very successful. I am thankful for their dedicated work.” mentioned Dr. Mohammed Mahdi of Blooming Braces.

“I am grateful to Grace and her all-star team,” shares Dr. Jeffrey Greenburg in a provided testimonial. “Since starting my practice, they have helped with branding, website development, maintenance, SEO, social media ads, and most of all, my sanity! Starting up isn’t easy, but they had my back from the beginning.”

Establishing a trustworthy brand for your dental practice startup is the single most significant step you can take to ensure long-term success. Better branding leads to better marketing results, which in turn leads to more patients and ultimately more revenue for your business. In order to help dental startups grow their practices and maintain them in the most efficient manner possible, Identity Dental Marketing will provide you with a roadmap, support, and other necessary materials. They will work with you to develop a custom dental marketing plan for your startup which includes business names, custom website design, SEO, logo design, and more that is tailored to meet your individual needs.

Schedule a complimentary marketing planning session today to learn how they can help.

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Identity Dental Marketing Welcomes New Team Member

Identity Dental Marketing is proud to announce the addition of David Coyne to our team. With over nine years of experience in digital marketing, David has managed millions of dollars in ad spend and has a proven track record of success.

David is a strong creative writer with a deep understanding of brand positioning and effective marketing strategy. He excels at using technology to implement and execute campaigns on multiple platforms, using a blend of automation and customization to build the most effective funnels for our dental clients.

At Identity Dental Marketing, we are committed to providing the best possible service to our clients and are always looking for top talent to help us achieve our goals. We are confident that David will be a valuable addition to our team and will help us continue to provide exceptional results for our clients.

We are excited to welcome David to the Identity Dental Marketing team and look forward to working with him to achieve even greater success in the future.

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Identity Dental Marketing Announces New Lead Nurturing System

As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where Identity Dental Marketing’s lead nurturing service comes in.

Our lead nurturing service streamlines the process of managing online leads by providing a one-stop platform for tracking and responding to potential patients. With our service, you no longer have to log in to multiple accounts to see who’s interested in your practice. Instead, all of your leads will be automatically collected and organized in one place, making it easy to see who needs a response and when.

Not only does our lead nurturing service save you time, it also increases conversions by ensuring that no potential patient falls through the cracks. By providing timely and personalized responses to every lead, you can build trust and establish a connection with potential patients, making them more likely to schedule an appointment with your practice.

In addition to streamlining lead management and increasing conversions, our lead nurturing service also allows for better communication with existing patients. With our platform, you can easily send appointment reminders, follow-up messages, and other important information to keep your patients informed and engaged. This not only improves patient satisfaction, but it also helps to reduce no-shows and missed appointments.

Overall, Identity Dental Marketing‘s lead nurturing service offers a convenient and effective solution for managing online leads and improving patient communication. By streamlining the lead management process and providing personalized communication, our service can help your dental practice grow and thrive.

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