Are You Overpaying for Your Site?

We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently.

Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But what happens when you want a new site? What happens when you want your new logo on the site or you want an updated design. What happens when you pay for SEO for over a year with ZERO results?! Is there a person actually following your site’s performance?

Let me tell you briefly how we’re different.
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Dental Marketing – 50 Ways To Grow Your Practice

The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded!

50. Use Facebook to connect and keep in touch with your clients.

49. Make sure your website appears professional and modern, it’s your first impression!

48. Create an Email marketing campaign to attract new clients and let your existing clients know what you offer.

47. Tell your friends and family about your business. Making sure your personal network knows what you do can lead to leads.

46. Join a networking group in your town. Whether you start attending weekly meetup groups or simply join your Chamber of Commerce… networking is ALWAYS a powerful tool.

45. Create an Event to attract media attention, help the community, attract new business.. or all of the above! (Ask me about event marketing!)
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Dental Practice Names

So you know what you want to accomplish with your practice. You know who you are targeting. You know how you are going to do it. But, who are you?

Giving yourself the proper branding is extremely important to the success of your business. For example, there may be 2 or more dentists in one area. If you have nothing that separates you from them, then you are losing valuable patients. You need to stand out and make a name for yourself.

Naming your practice is one of the most challenging things to do.  A business name is the first step in branding, which is the foundation of your success. The name separates you from the rest of your competitors, and may be your first impression. The name you pick should identify your strengths and help you to stand out, while evoking trust and credibility.

You will first want to identify your unique selling proposition (USP) or your “message”.  What makes you different than the dentists in your area?  What makes your patients continue to choose you? We can help you identify your strongest USP.
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