• 847.629.4646

Identity Dental Marketing

Dental Marketing Chicago

Schedule a complimentary consultation now!

847.629.4646
  • About
    • Meet the Team
    • Design and Website Samples
    • Video Samples
    • Careers
    • Complimentary Marketing Planning Session
    • Payments
  • Services
    • Custom Dental Marketing Plan
    • Social Media Marketing
    • Video Marketing
    • Google Ads Optimization
    • Naming Your Dental Practice
    • Dental Logo Designs
    • Dental Website Design
    • Dental Search Engine Optimization (SEO)
    • 52 Week Video Marketing Series
    • Internal Marketing for Your Dental Practice
    • Press for Your Practice
    • DSO – Dental Service Organization Marketing
    • Sleep Apnea Marketing for Dentists
    • Online Patient Forms
    • Botox® Marketing for Dentists
    • Patient Insurance Education
    • Dental Lab Marketing
    • In-Office Photo and Video Services
    • NFC Business Cards
    • Snapshot Dental Scoring
    • Custom Press Release
  • Testimonials
  • Blog
  • Resources
    • Instant Training
    • Marketing Dice
    • The Truth About Dental Insurance
    • Dentistry’s Growing with Grace Podcast
    • Unapologetically Grace Podcast
  • Contact
The Simplest Way to Improve Your Website

The Simplest Way to Improve Your Website

Maintaining your website should be something you do on a regular basis. While you’re likely diligent about making sure your services and specials are always updated, you may be slacking in another area–photographs.

Say Cheese!
Photographs of the doctors and team should be updated at least once a year. Having outdated photos is like holding onto an old driver’s license photo–you may like how you looked then, but it may not accurately representation of how you look today. But don’t stress–a great professional photographer will be sure to catch your ‘good’ side.

Office Pictures
Don’t forget the office! Photographs of the office help new patients identify your location when visiting for the first time. So make sure that your website has photos of the exterior of the office. A few interior photos are great, too! Especially if you’ve done recent updates or upgrades. Office photos don’t necessarily need to be updated annually, but they should be kept updated to accurately represent how the outside of the office looks so new patients can easily find you. We recommend hiding the shiny instrumentation, though, as most patients already have some level of fear of the dentist.

Pictures Help SEO
Directory pages that have photographs actually get more traffic than those without. New patients visiting directory pages aren’t just reading reviews, they want to preview the office, too. So be sure to have professional photos that showcase the top features of the practice and accurately represent your brand.

The Dos and Don’ts
While updating your photos, be sure to follow some simple tips so that you, your team, and your office all look their best.

● Don’t wear loud prints. Do wear something that’s solid and neutral, ideally matching your brand colors.
● Don’t plan for the team to wear the exact same outfit. Do coordinate outfits to match a common color palette and style for a more cohesive, team look that still showcases everyone’s unique personality.
● Don’t have a busy or messy background behind you. Do take photos with a simple, neat background.
● Don’t overdo the hair and makeup. Do your hair and makeup as close to your normal look as you can (it’s okay to step it up a bit, just don’t go overboard).
● Don’t be too serious or stiff. Do relax and have some fun–your natural smile is always better than a forced “picture day” smile.
● Don’t skimp on your photographer. Do hire a professional photographer (with references). A pro will have all the proper equipment, ensure lighting is balanced, do all editing, and will make sure everyone looks their best.
● Don’t forget to book your next session. Do schedule an annual photoshoot to keep your website and team photos current.

If you haven’t updated your website photos in a while (or don’t have ANY), contact us today to schedule your complimentary marketing planning session or to discuss scheduling our professional photographer and videographer to come to you!

This entry was posted in dental marketing and tagged affordable dental marketing, backyard dentists, custom dental brochure, custom dental website, dental advertising, dental branding, dental logo, dental marketing, dental marketing news. Bookmark the permalink.

Join Our Free Facebook Group

Post navigation

  • ← Stop Losing Cases!
  • Do Your Fees Match Your Service Quality? →

Subscribe to our mailing list

* indicates required
Email Format

Archives

  • April 2022 (1)
  • January 2022 (1)
  • December 2021 (2)
  • November 2021 (2)
  • October 2021 (1)
  • August 2021 (2)
  • July 2021 (3)
  • June 2021 (5)
  • May 2021 (1)
  • April 2021 (5)
  • March 2021 (1)
  • February 2021 (5)
  • October 2020 (1)
  • September 2020 (1)
  • August 2020 (2)
  • June 2020 (1)
  • March 2020 (6)
  • February 2020 (3)
  • January 2020 (4)
  • December 2019 (2)
  • November 2019 (2)
  • October 2019 (1)
  • September 2019 (9)
  • August 2019 (4)
  • July 2019 (3)
  • June 2019 (5)
  • May 2019 (1)
  • April 2019 (4)
  • March 2019 (8)
  • February 2019 (17)
  • January 2019 (13)
  • December 2018 (4)
  • November 2018 (4)
  • October 2018 (6)
  • September 2018 (3)
  • August 2018 (4)
  • July 2018 (4)
  • June 2018 (1)
  • April 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (2)
  • November 2017 (1)
  • October 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (2)
  • June 2017 (2)
  • May 2017 (5)
  • April 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (1)
  • November 2016 (3)
  • October 2016 (4)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (2)
  • April 2016 (3)
  • March 2016 (5)
  • February 2016 (2)
  • January 2016 (1)
  • November 2015 (1)
  • September 2015 (2)
  • July 2015 (2)
  • May 2015 (2)
  • January 2015 (1)
  • September 2014 (2)
  • June 2014 (3)
  • April 2014 (1)
  • November 2013 (1)
  • October 2013 (1)
  • September 2013 (1)
  • July 2013 (1)
  • June 2013 (2)
  • May 2013 (2)
  • April 2013 (2)
  • March 2013 (3)
  • February 2013 (4)
  • January 2013 (3)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (7)
  • September 2012 (2)
  • August 2012 (4)
  • July 2012 (2)
  • May 2012 (1)

Recent Posts

  • Google Announces the Removal of Google My Business (GMB) App
  • Identity Dental Marketing Offers “Jump Start” Success Package
  • Identity Dental Marketing Provides Free Marketing Resources
  • Strategy For Exceptional Client Experience
  • Identity Dental Marketing Customer Service – Helps Clients Navigate New Requirement

Contact Us

    Click here to skip the form and schedule a
    complimentary consultation online now!






    Our team is very responsive. If we do not return your email immediately, please know that we may have not received it. For important matters, please call our office. E-mail is never a fully secure form of communication. If you prefer to share protected personal information, you may choose to contact us by phone.

    Contact Us

    Identity Dental Marketing

    847.629.4646

    Info@IdentityDental.com

    Click here to schedule your complimentary marketing planning session!

    Our Blog

    Google Announces the Removal of Google My Business (GMB) App

    April 6, 2022

    Identity Dental Marketing Offers “Jump Start” Success Package

    January 7, 2022

    Identity Dental Marketing Provides Free Marketing Resources

    December 23, 2021

    Sitemap

    • Identity Dental Marketing
    • About Us
    • Services
    • Samples
    • Testimonials
    • Blog
    • Resources
    • Contact
    Copyright 2022 - Identity Dental Marketing - 847.629.4646
    Dental Websites - Dental SEO Experts - Dental Marketing - Dental Marketing Consultant
    Dental Marketing Speaker - Marketing for Dentists - Dental Advertising
    Accessibility Policy Sitemap

      At Identity Dental Marketing, we are always looking for ways to improve our team and our business. We'd love to hear about your experience and what you think could be revised.





      • About
        ▼
        • Meet the Team
        • Design and Website Samples
        • Video Samples
        • Careers
        • Complimentary Marketing Planning Session
        • Payments
      • Services
        ▼
        • Custom Dental Marketing Plan
        • Social Media Marketing
        • Video Marketing
        • Google Ads Optimization
        • Naming Your Dental Practice
        • Dental Logo Designs
        • Dental Website Design
        • Dental Search Engine Optimization (SEO)
        • 52 Week Video Marketing Series
        • Internal Marketing for Your Dental Practice
        • Press for Your Practice
        • DSO – Dental Service Organization Marketing
        • Sleep Apnea Marketing for Dentists
        • Online Patient Forms
        • Botox® Marketing for Dentists
        • Patient Insurance Education
        • Dental Lab Marketing
        • In-Office Photo and Video Services
        • NFC Business Cards
        • Snapshot Dental Scoring
        • Custom Press Release
      • Testimonials
      • Blog
      • Resources
        ▼
        • Instant Training
        • Marketing Dice
        • The Truth About Dental Insurance
        • Dentistry’s Growing with Grace Podcast
        • Unapologetically Grace Podcast
      • Contact
      Posting....

      We are using cookies to give you the best experience on our website.

      You can find out more about which cookies we are using or switch them off in settings.

      Identity Dental Marketing
      Powered by  GDPR Cookie Compliance
      Privacy Overview

      This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

      Strictly Necessary Cookies

      Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

      If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.