You offer your patients a variety of services to meet their needs. These are services that the patient either needs or would benefit from. By offering them, you offer patient convenience while building revenue. So why is your patient acceptance so low? It could be your marketing!
What’s Happening?
You hand out the exact same stock brochures with the top aligner brand name all over it as any office. Your patient is handed generic educational materials about TMJ, sleep apnea, or dental implants. But when a patient is handed these brochures, all they see is a product they need and they leave the office. What happens after is they either toss the material thinking it’s unnecessary or begin hunting for “the best deal” on that product or service.
Why Custom is THE Way to Go
Instead of putting out stock brochures and educational pamphlets you should be putting out customized materials. These materials showcase your expertise and experience for the service. The custom case presentation materials should reflect on your conversation with the patient: education on an issue including symptoms, the risks of not seeking treatment, the benefits the treatment offers, and how your team can help your patients reach successful outcomes.
With your name and office information on every page, patients will see you as the expert for that service. They won’t want to look anywhere else!
ROI
Besides being able to inform and educate patients on their condition and the treatments you can offer, customized case presentation materials double as easy marketing! These materials can be used in both internal and external marketing. Patients waiting in the lobby may grab the material that appeals to them or hand it off to a friend or relative who may benefit.
These materials can even be given to other doctors or offices in the area who refer patients to your practice. A good practice for external marketing is to hand-deliver customized materials to referring doctors or offices nearby. If the doctor doesn’t have the time personally, consider sending a hygienist, dental assistant, or office manager. Having customized materials as well as a face and name to associate with the service will help set your practice apart from others.
If you’re ready to ditch the cookie-cutter, standardized case materials and step up your marketing game with customized case materials, contact Identity Dental Marketing today. We offer free marketing planning sessions and are happy to discuss this and other services that may benefit your practice.
