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  • Home
  • About
    • Meet the Team
    • Design and Website Samples
    • Video Samples
    • Careers
    • Complimentary Marketing Planning Session
    • Blog
  • Existing Clients
  • Courses
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    • Custom Dental Marketing Plan
    • Dental Website Design
    • Dental Search Engine Optimization (SEO)
    • Google Ads Optimization
    • Social Media Marketing
    • Video Marketing
    • Naming Your Dental Practice
    • Dental Logo Designs
    • 52 Week Video Marketing Series
    • Internal Marketing for Your Dental Practice
    • Sleep Apnea Marketing for Dentists
    • Online Patient Forms
    • Botox® Marketing for Dentists
    • Dental Lab Marketing
    • Custom Press Release
    • Local Service Ads
  • Testimonials
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Identity Dental Marketing

Stop Losing Cases!

You offer your patients a variety of services to meet their needs. These are services that the patient either needs or would benefit from. By offering them, you offer patient convenience while building revenue. So why is your patient acceptance so low? It could be your marketing!

What’s Happening?
You hand out the exact same stock brochures with the top aligner brand name all over it as any office. Your patient is handed generic educational materials about TMJ, sleep apnea, or dental implants. But when a patient is handed these brochures, all they see is a product they need and they leave the office. What happens after is they either toss the material thinking it’s unnecessary or begin hunting for “the best deal” on that product or service.

Why Custom is THE Way to Go
Instead of putting out stock brochures and educational pamphlets you should be putting out customized materials. These materials showcase your expertise and experience for the service. The custom case presentation materials should reflect on your conversation with the patient: education on an issue including symptoms, the risks of not seeking treatment, the benefits the treatment offers, and how your team can help your patients reach successful outcomes.

With your name and office information on every page, patients will see you as the expert for that service. They won’t want to look anywhere else!

ROI
Besides being able to inform and educate patients on their condition and the treatments you can offer, customized case presentation materials double as easy marketing! These materials can be used in both internal and external marketing. Patients waiting in the lobby may grab the material that appeals to them or hand it off to a friend or relative who may benefit.

These materials can even be given to other doctors or offices in the area who refer patients to your practice. A good practice for external marketing is to hand-deliver customized materials to referring doctors or offices nearby. If the doctor doesn’t have the time personally, consider sending a hygienist, dental assistant, or office manager. Having customized materials as well as a face and name to associate with the service will help set your practice apart from others.

If you’re ready to ditch the cookie-cutter, standardized case materials and step up your marketing game with customized case materials, contact Identity Dental Marketing today. We offer free marketing planning sessions and are happy to discuss this and other services that may benefit your practice.

This entry was posted in dental marketing and tagged affordable dental marketing, backyard dentists, build a better team, dental advertising, dental logo, dental marketing, dental marketing 4th quarter strategies, dental marketing images. Bookmark the permalink.

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Recent Posts

  • The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions
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  • Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)

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Dental Marketing News

Identity dental marketing

March 23, 2023

The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions

As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide solutions to ensure that dental practices can avoid […]

Read More >>
March 21, 2023

How to Generate More Word-Of-Mouth Referrals

Word of mouth referrals are one of the most powerful ways to grow your dental practice. When happy customers recommend your products or services to their friends, family, and colleagues, it can lead to a steady stream of new business. But how do you encourage more word of mouth referrals? Here are ten strategies to […]

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March 21, 2023

How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)

As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting, accountability meetings, and regular delegation, all aided […]

Read More >>
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