Is your content marketing building momentum and exposure for your practice, or does it need a trip to the gym? Each blog or social media post you create should be done so with three main priorities in mind: brand awareness, building your SEO and exposure, and creating credibility through patient education. If your content marketing could use a boost, here are 5 strategies you might be missing.
- Go wide. Consider this example: Your practice just finished a fundraiser in your community, and it was an incredible experience. How do you share news about this — a blog, a social media post, an email newsletter, a video on YouTube, or a press release? The answer is all of them. By reimagining your content across multiple channels, you can maximize the exposure you receive.
- Be bold. Content marketing is a time-tested, widespread process. However, with so many other practices, companies, businesses, and brands publishing content as part of a marketing strategy, how can you stand out? Being bold in your messaging allows you to cut through the clutter and harbor genuine interest. A recent study showed that 59% of all links shared on social media aren’t actually clicked on before doing so. That’s the power of the perfect headline.
- Don’t just publish, promote! Once a blog, social media post, video, ebook, or press release is published, many forget that there is a crucial step remaining: promoting it. Facebook ads and boosting are a great place to start. This way, you can combine your organic presence with a paid one for a massive influx of viewership. Ask us about other strategies for paid promotion.
- Retarget. Setting up retargeting through Google or with a Facebook Pixel will allow you to show curated ads to those who show interest in your content. When somebody clicks on your blog, they will then have your marketing and advertising displayed to them across Facebook or Google in the future, improving your brand awareness. Retargeting is a powerful way to home in on your potential patients, boosting your ROI through an increase in your advertising conversion rate.
- Evaluate your results. Don’t go into your marketing blind. Take the time to analyze your results on at least a monthly basis. Which blog was number one in viewership? Which of your posts received the most attention? Which videos were a hit? Adjust your strategies and focus your future marketing with those answers in mind.
Implementing content marketing is a surefire way to boost your exposure, credibility, and brand awareness for your dental practice. But what if your team lacks the time or experience to do so? Let us help. Schedule your complimentary marketing planning session with Identity Dental Marketing today.
