Best Dental Marketing Company | The “New” SEO Dentist Ranking on Google Many SEO companies are now saying “link building is dead”. They are dead wrong. SEO pro’s are noticing that Google is favoring on-site SEO ranking factors more than they did in the past. On-site factors (including how your website is developed) have been major ranking factors for years and continue to increase in importance. In the SEO world, we’ve all heard a million times that “content is king”. Yes, content matters and development matters, but so does link building. Your competitors can easily look at how your website was developed and copy your strategies, but they cannot easily copy quality links that have been ethically built over the course of time. The obstacle for many SEO companies: They are lazy. They look for ways to automatically build links with software or spammy websites, instead of putting in the time to research manually build a presence. They may purchase links from a third party—this will surely get you penalized eventually and your site will disappear from Google, leaving you no choice but to start over. So, yes, now SEO companies are saying: link building doesn’t matter anymore. Why do they say this? It’s either because they are lazy or because they don’t know how to build quality links. If you and your competitor both have the same on-site ranking factors and you have 1,000 quality backlinks, you will outrank your competitor. Think about it this way… Pretend Google gives you 10 points for a proper page title, 10 points for meta description and 3 points for every other on-site ranking strategy and 1 point for every quality backlink. The site with the most points ranks first. Why wouldn’t you want to have all of the possible on-site ranking factors while continuously, manually building diversified quality backlinks? What is a backlink? A backlink or “inbound link” is a hyper link to your website from anywhere else on the web. There are several types of backlinks, some stronger than others. Since Google is constantly changing which types of backlinks matter most, you need an SEO company that understands that diversification matters. Our diversification strategy is the special sauce on our Big Mac. It’s the best protection against Google Analytic changes. The Conclusion Both on-site and off-site SEO ranking factors count. Call us to get an estimation on what it will cost to outrank your competition. It’s more affordable than you may think, and the ROI will likely be the best you’ve seen. Call Grace at Identity Dental Marketing (847) 629-4646.