Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing to attract more patients in our quick guide.
What is education-based marketing?
As a dentist, you’ve gained valuable insight and understanding of the technology, procedures, and techniques you use on a daily basis. However, most people are in the dark on the details of dentistry and oral health. By utilizing educational marketing strategies to teach your patients about your services and the value they provide, you build credibility with them and give them a reason to choose you. This can even lead to a boost in conversions from neighboring towns, as well as your team finding case acceptance much easier moving forward.
How can I educate my prospective patients?
You don’t need to have a patient in the dental chair to teach them about their oral health and how you can better their lives. Here are a few ideas to start:
- Try video marketing — An ongoing video series where you answer frequently-asked questions and teach your patients about dentistry can lead to a newfound local interest in your practice. (Learn more about our 52 Week Video Marketing Series!)
- Utilize a funnel campaign — By implementing a funnel campaign that is focused on a particular service like dental implants or Invisalign®, you can continuously build value for your dentistry through consistent exposure to your educational social media ads, landing pages, and email marketing. Patients will have several chances to learn about your methods, and how you can help them achieve oral health and confidence.
- Get social! — Over two-and-a-half billion people use social media, making it critical for success in any marketing initiative. As a dentist, social media is an engaging and personal way to help you connect with your community directly. Try offering important advice on their oral health, giving them fun facts, and sharing recent research and developments in dentistry.
- Truly focus on your patients — You might know that periodontal disease affects almost half of the US, and that it can lead to increased risk for diabetes, heart disease, and many other complications — but does your community? Whether you are are taking to social media, sending an email newsletter, or starting an ad campaign, maintaining your focus on your community’s health, comfort, and education will show your authenticity and help you improve your reach.
Teaching your patients is a critical part of the process in growing your practice and improving your patient retention. If you are curious about how you can bring education-based marketing to your practice, Identity Dental Marketing can help. Schedule your complimentary marketing planning session with us today.