Be Responsive According to KPCB research published in 2015, 51% of American adults said that mobile web was their primary means of Internet access. In fact, over half of the world’s population accessed Internet from a mobile phone in 2015. Benefits of a Responsive Website If your website is not properly optimized for mobile use, you may be losing out on many potential patients and turning off current ones. A responsive design website results in: More Patients Mobile SEO Advantage Over Competition Convenience While mobile websites proved to be the best mobile web solution in years past, times and technologies have changed. In order to have a successful mobile Internet presence in 2016, your practice’s website must have a responsive design. Responsive design provides a better rendering experience, stronger domain protection, preserved link equity and is more modern than a mobile website. Testing your website A responsive design creates one website that automatically reformats itself to fit the size of the screen it’s being viewed on. Whether viewing it on a desktop computer or a smartphone the website looks and functions the same. A mobile website is a completely separate website from that which someone would view on a desktop computer. A browser automatically detects when you’re viewing a mobile site from a phone and displays a different, truncated version of the site. This causes continuity errors between multiple devices and doesn’t provide a solution for web browsing on a tablet. How can you test your website to see if the design is responsive? Try resizing your browser. If the website automatically adjusts depending on browser size, it’s responsive. If the site’s layout stays the same regardless of the size of the browser, it’s a mobile website. If a marketing company is trying to sell you a mobile website in 2016, move on. At Identity Dental Marketing, all of our websites have responsive designs. We don’t offer anything less than the ideal solution. Patients have come to expect websites that they can properly access on any platform. Contact us for a quote on a strategic dental responsive design website.