Dental Marketing | Do You Allow Yourself to Grow? We’re pretty open here at Identity Dental Marketing. But one thing we can’t stand is the phrase, “I’ll do it when”. “I’ll do it when I have the right team behind me” “I’ll do it when there are better opportunities” And our personal favorite, “I’ll do it when I have more time.” The truth is, […]
Dental Marketing | Determining Your Worth It can be challenging to figure out what you’re going to charge for all the different services you offer. While fee setting can be a determining factor in the success of your business, many of us don’t know where to begin. If the process of determining and then setting your fees is causing you anxiety, […]
Dental Marketing | It’s Not Just a Phase, Mom: Why Instagram is Here to Stay and How Your Business Should Take Advantage Instagram- even people living under rocks have heard of it. The social media platform’s popularity has skyrocketed to the point where animals have accounts that can rack up millions of followers and likes, not to mention a whole lot of money. If a cat with a grumpy face can use Instagram to become a household […]
Dental Marketing | Are You Utilizing Inside Out Marketing? Putting your shirt on inside out can be embarrassing. But when you consider your marketing from an inside-out perspective, it can do a world of good for your business, it’s persona, and ultimately, your success. Too often, we see other marketing companies trying to position your brand in a way that they “know” works. By […]
Best Dental Websites | The Simplest Way to Improve Your Website Maintaining your website should be something you do on a regular basis. While you’re likely diligent about making sure your services and specials are always updated, you may be slacking in another area–photographs. Say Cheese! Photographs of the doctors and team should be updated at least once a year. Having outdated photos is like holding […]