When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient list may not be […]
Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital marketing can be overwhelming and time-consuming. That’s why it’s important to have […]
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing campaign. That’s why Identity Dental […]
Meta provides several metrics when analyzing a Facebook ad campaign, including: Note that these are just some examples of metrics, depending on the type of campaign and the goal of the ad, the metrics that are relevant for you can vary.
When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:
Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples: By using traditional marketing and digital advertising together, businesses can reach their target audience through multiple channels, increasing the chances of engagement and conversion. The key is to integrate the […]
Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a patient. However, there are still ways for […]
Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of technology and productivity. One of the biggest […]
Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area. One of the main benefits of local service ads is that they are […]
SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines like Google. When a business or organization invests in SEO services, they are typically seeking to improve their online visibility and attract more qualified traffic to their website. But what exactly is included in SEO services? Here […]
