For years, Google Maps only allowed users to upload still images of a business. Did you know that users today can upload short location-based videos to Google Maps with an iPhone or Android device? Showcase your practice in motion, from patients walking in the door to the advanced technology you offer, by adding 30-second videos […]
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Local outreach is a great way to gain exposure in your community. However, this type of marketing can be easier for some than it is for others. We have met with doctors who are more introverted and are less comfortable going out into the community. In these instances, I recommend elevating someone on your […]
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from a […]
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
Success is individual and personal—each individual has their own vision of success for their life. To some, success is intertwined with monetary wealth, or how they feel at the end of a productive day. To most, a healthy work-life balance drives feelings of success and accomplishment. Here are a couple tips on finding your […]
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a winning SEO strategy: Keywords […]
As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant information will get far more traction than long, drawn-out […]
Quick Fix for Team Discord (How to Make Successful Employees) Getting your team on the same page is vitally important. Discord among employees can really affect your business in a negative way. When business leaders ask me what I think they should do to connect with their team, I tell them it’s a multi-faceted […]
