Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign. Why is this “free” audit problematic? 1. Its motive is to create fear/doubt in your current strategy so that […]
If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner. It is most commonly used in the following situations: Introducing a new service, technology, or expanding services to a new demographic. For the purpose of improving Google rankings and expanding keyword […]
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the potential patient isn’t actively seeking […]
Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign allowing our team to best […]
As of April 5, 2022, Google has notified users that the Google My business App is going away. This comes after Google recently changed the name of its local business management system “Google My Business” to “Google Business Profile.” The email from Google states that they are phasing out the Google My Business app and […]
TAMPA, Fla., January 7, 2022/PRNewswire/ — Identity Dental Marketing is now offering a “Jump Start to Success” dental marketing and branding package. The company’s talented team works with dental practices to develop a strong business brand and marketing strategy. The Success Package includes a number of valuable services including business name and tagline recommendations, […]
TAMPA, Fla., December 23, 2021/PRNewswire/ — Identity Dental Marketing’s CEO Grace Rizza provides free marketing resources through her Facebook Group, Podcast and individual strategy sessions. The Facebook group, Dentistry’s Growing With Grace, has a network of over 5,000 dental professionals. Grace provides weekly video content and prompts containing valuable dental marketing and business […]
NEWS PROVIDED BY Identity Dental Marketing Dec 17, 2021 TAMPA, Fla., Dec. 17, 2021 /PRNewswire/ — Identity Dental Marketing has hired experienced dental clinicians and office managers bringing unprecedented dental knowledge to their written content and client experience. In addition to adding an experienced COO to the team, owner and founder Grace Rizza, has also […]
An important notification for Dental Google Ads in 2021-2022 Your Google Ad performance is important to us. In order to keep your ads account live, Google will be systematically requesting that you verify your Identity. Personally, I believe this is in response to their recent fraud. For the first time in 13 years of dental […]
Dental Website Must-Haves: Functional Forms Almost every modern website comes with a contact form for new dental patient acquisition. There are inherent issues with utilizing this form of communication, especially in 2022. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form submissions […]
