Google is currently rolling out a significant change to its search results: the removal of “continuous scroll” in favor of traditional “Next” button pagination. While this transition is intentional, it has introduced a frustrating temporary bug that local businesses need to be aware of. The Problem: A Broken “Next” Button Many users are currently finding […]
Dental implants represent one of the most life-changing—and expensive—procedures in dentistry. For patients, the decision is never made lightly. They are either searching for the cheapest option or the absolute best provider. If you aren’t aiming to compete on price, your marketing must establish you as the trusted authority. Unfortunately, many practices fall short. Here […]
At Identity Dental Marketing, we’ve worked with hundreds of dentists who have built thriving practices—and many who’ve attempted to expand. Time and again, we’ve seen one common challenge derail well-intentioned owners: Second Practice Syndrome. It happens when a doctor assumes their second location will operate just like the first. After all, the systems worked once—why […]
In the competitive field of dentistry, effective marketing can distinguish a successful dental practice from the others. Identity Dental Marketing, recognized as the best dental marketing company, specializes in enhancing the visibility and reputation of dental offices across the nation. Their strategies have proven effective in attracting new patients and retaining existing ones, ensuring that […]
Every dental practice has a unique story to tell. Without the right tools, effectively sharing this narrative can be a challenge. Identity Dental Marketing specializes in creating professional video scripts that capture the essence of a practice, fostering a deeper connection with potential patients. When looking for the best dental marketing company, consider the advantages […]
When researching ways to grow your dental practice, you might come across the terms dental marketing agency and dental marketing company. While they may seem interchangeable, there are important differences that can impact your success. At Identity Dental Marketing, we take pride in being the most trusted and experienced dental marketing agency in the industry. […]
Google recently announced that its URL shortener service, commonly known as goo.gl, will cease operations on August 25, 2025. This service, which has been a staple for simplifying and tracking URL redirections since 2009, will no longer function, potentially affecting billions of redirected URLs. What This Means for Your Dental Practice From March 2019, Google […]
Facebook is tightening its data-sharing policies, particularly for sensitive industries like healthcare, in response to increasing privacy concerns and regulatory pressures, such as GDPR and HIPAA. These changes are designed to enhance user privacy and limit the use of personal health data for advertising purposes. Key Policy Changes Challenges and Adaptations These restrictions mean healthcare […]
In the ever-evolving digital world, dental practices need to go beyond traditional search engine optimization (SEO). The emerging trend of Answer Engine Optimization (AEO) is transforming how your practice gets noticed online. At Identity Dental Marketing, we understand the dynamic interplay between SEO and AEO, and we use both to elevate your online visibility and […]
What is 10DLC, and How Does it Relate to Your Website? 10DLC stands for “10-Digit Long Code,” which is a system designed for businesses to send text messages (SMS/MMS) through standard 10-digit phone numbers. It is primarily used for business communications like marketing, customer updates, and notifications. To use 10DLC, businesses must register their phone […]