It’s no secret that SEO works for attracting new patients. Of course, you want your website to be first when someone searches for a dentist in your town. In the race to the top of the page, there are many things you can do to help yourself get there, including: Get real reviews onto Google […]
Thursday night around 10pm, I was getting myself ready for bed when I heard 8 gunshots outside of my house. I live in a safe neighborhood in the suburbs. It was rare to hear such a thing. I checked if my husband had heard it and he confirmed without any doubt that they were in […]
Many SEO companies are now saying “link building is dead”. They are dead wrong. SEO pro’s are noticing that Google is favoring on-site SEO ranking factors more than they did in the past. On-site factors (including how your website is developed) have been major ranking factors for years and continue to increase in importance. In […]
It’s time to start planning your marketing for 2014. It’s important to have a plan, but for that plan to be flexible. You want to make room for the marketing strategies that bring the best return on investment. Before you plan out your year, please make time for this important review. As discussed in the […]
Back when I started offering SEO, very few people knew what it was. Now the word gets thrown around on a daily basis by people who don’t fully understand it. Recently, a major SEO blog report came out saying a few things that have turned people upside down and made my life a little more […]
When shopping around for a marketing company to help you market your practice, what things would you consider? At Identity, we’ve already predicted some of the things that would matter most to you. We offer personal customer service and a customized plan based on your goals and vision. We also have an impressive turnaround time […]
No-shows, cancellations & pending treatment plans frequently disrupt your morale and production. After investing in marketing, treating your patients like gold and providing the high quality care, how is it possible that patients choose to postpone treatment? The answer to this question is simple. They don’t want the treatment. You may have convinced them that […]
Lately, I’ve been experiencing more and more of our clients forwarding us emails, invoices and letters from outside marketing companies that are just plain unethical. I’ve seen advertisements that look like invoices. I’ve seen countless companies spamming my clients about Google changes and how they “better be aware of this major change that is coming […]
There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their fears versus the end result of having a beautiful and healthy smile. Using these words in a conversation with a new patient can discourage them […]
Does your team know how to answer these questions? Do you accept my insurance? How much do you charge for a cleaning? Our Annual Team Training workshop is going to arm your team with the skills necessary to sell more dentistry. 95% of dental office teams have at least one team member that is not […]
