In the latter part of February 2016, Google updated its desktop search platform by removing the sidebar, “Right Rail,” Google Ads section. Now, Google advertisements are displayed either at the very top of one’s screen, within the top 3-4 results, or at the very bottom. This update makes competition higher and drives up rates for […]
My husband surprised me with a gift this weekend. He booked an appointment for me to check out a new yoga studio near my home. He signed me up for a free one-on-one session and a class. Upon entering the studio, I was greeted kindly by a woman who I believe is the owner. She […]
LinkedIn recently debuted LinkedIn ProFinder, their resource specifically designed to lead LinkedIn users to freelancers and independent consultants in their area. And though the new tool isn’t geared towards dentistry, it got us thinking: what can you, a dentist, do to leverage LinkedIn to attract new patients? The Three Best Ways for a Dentist to […]
The Pantone Matching System is the universal authority on color that standardizes colors on printed materials. Why can’t my designer provide me with Pantone colors? Let’s envision that you’ve recently approved your new logo and launched your new website. You love it! Now, it’s time to print business cards, signage and more. How do you […]
In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry. Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]
We can all learn a lesson from Jeb Bush. You may be assuming that we are referencing his political stance or campaign tactics, but that is not the case here. In fact, we at Identity Dental Marketing will always associate him with these three words: domain name fail. You see, by the time Jeb began […]
What makes you different? Why do your patients stay loyal to you? These are the questions to answer when defining your brand. Once you’ve defined your core values, you will create your “branding”, the materials that support your brand (or reputation). Your branding helps your patients learn about your core values at a glance. It […]
I’ve been doing some soul searching. I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!! When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”. “Why can it work so well for […]
10 Dental Marketing Predictions for 2016 A Restored Faith in SEO As the social media hype begins to subside, we predict dentists and doctors will become savvy to the methods providing a real, tangible ROI. When looking at past years, many will recognize consistent trends in the effectiveness of “white hat” SEO. 2. Social Media […]
It’s a wonderful time of year. I’m happy to share the news from our office. Grace welcomed her second child, Lydia Colette, into the world on October 26th. Mom and baby are well. Grace is back to work part time in December and will be back full time by the start of the year. Ariene […]
