Ethical Dental Marketing Company | Don’t Be Jeb We can all learn a lesson from Jeb Bush. You may be assuming that we are referencing his political stance or campaign tactics, but that is not the case here. In fact, we at Identity Dental Marketing will always associate him with these three words: domain name fail. You see, by the time Jeb began […]
Ethical Dental Marketing | Mistake #1 – Dental Marketing What makes you different? Why do your patients stay loyal to you? These are the questions to answer when defining your brand. Once you’ve defined your core values, you will create your “branding”, the materials that support your brand (or reputation). Your branding helps your patients learn about your core values at a glance. It […]
Best Dental Marketing | Why Marketing Doesn’t Work I’ve been doing some soul searching. I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!! When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”. “Why can it work so well for […]
Ethical Dental Marketing | 10 Dental Marketing Predictions for 2016 10 Dental Marketing Predictions for 2016 A Restored Faith in SEO As the social media hype begins to subside, we predict dentists and doctors will become savvy to the methods providing a real, tangible ROI. When looking at past years, many will recognize consistent trends in the effectiveness of “white hat” SEO. 2. Social Media […]
Best Dental Marketing | Team News It’s a wonderful time of year. I’m happy to share the news from our office. Grace welcomed her second child, Lydia Colette, into the world on October 26th. Mom and baby are well. Grace is back to work part time in December and will be back full time by the start of the year. Ariene […]
Ethical Dental Marketing | Big News November 2015 Important Google Change Google’s most recent change effects your ability to collect patient reviews. Google recently made a change to their Google Plus platform. This change has separated its business listings from their social media platform. WHY THE CHANGE? Google’s attempt to make a popular social media platform has failed in comparison to Facebook, […]
Best Dental Marketing | Finish Strong! Dental Marketing Strategies for 4th Quarter 2015 End the year strong by planning your 4th quarter marketing agenda to prevent gaps in your schedule. Below are 6 marketing strategies that can help to boost business: Host a patient appreciation photography day. Hire a photographer to come to your office and take professional photos of […]
Ethical Dental Marketing | Go Viral Go VIRAL! We’ve made it easy and affordable to get viral recognition on social media this October. October is Breast Cancer Awareness Month. We’ve created a turn-key viral marketing campaign for you. Each time a patient posts a photo, their friends and family see it. Encouraging patients to post a photo and tag your office […]
Best Dental Marketing | Can you believe it? You’re half way to 2016! If you aren’t seeing the growth trends you’d like for the year, there’s still time to turn things around, in order to achieve both your business and personal goals. Learn when to quit and when to stick Evaluating your marketing ROI can seem tedious, but it’s a task you can […]
Ethical Dental Marketing Company | Customized “To Do” Notepads We are now offering customized “To Do” Notepads to remind your patients to keep up with their dental appointments. Notepads will include your logo and contact information. There’s no better way to stay “top of mind”. Your patients will love these handy promotional items. “To Do” Notepads are 4.25″ x 5.5″ with 50 sheets in each notepad. […]
