Best Dental Marketing | Great Dental Logos Great dental logos are simple. Simplicity, like that seen in the iconic Nike swoosh, the famous Apple or the Golden Arches is intentional. The simpler the logo, the more memorable, the better. Great dental logos use modern font. Sans serif fonts are trending currently and perceived as modern and chic. Cursive is no longer a […]
Ethical Dental Marketing | Facebook: The Power of Engagement More than 1.7 billion people use Facebook each month. It has become a platform that serves a wide range of functions. Facebook users share slices of life, both good and bad, with friends, family members, and other connections. When your patients visit your office, it is highly probable that they will post about their experience […]
Best Dental Marketing Company | Opportunity Called – Did You Answer? The first step to growing your practice is attracting new patients. Your website, social media, and marketing are all geared toward the idea of getting people to call your office. To help convert this interest into new patient appointments, you have probably spent time selecting and training the team members who answer the phones during […]
Ethical Dental Marketing | Evaluating Return on Investment It’s important to have the ability to evaluate your return on investment. Automated call tracking phone numbers do not work. Often times patients can find your website from a mailer. Then call the number on the website. Perhaps they find you on Google, then visit your Facebook page before calling. Gone are the days when […]
Best Dental Marketing | Happy Holidays! The holidays are the perfect time to share your gratitude and warm wishes with the people who choose you as their dentist all year long. We can design your custom holiday card for only $250. We understand how busy this season can be. That’s why we are offering convenient options to meet the needs of […]
Ethical Dental Marketing | What do millennials and baby boomers have in common? Facial recognition is the ability to recognize and remember a person’s face. Our business and personal life depends on the ability to recognize others. This may be the reason that advertisements which feature a person’s face typically outperform those which do not. You’ve heard the saying that “sex sells”. This is the notion that people who […]
Ethical Dental Marketing | Facebook like a Boss in 2016 We’ve all been told we need to be “on” social media. The truth is this feels confusing and frustrating to many dentists and doctors that simply do not have the time or desire to spend hours updating statuses or posting photos. Below are 9 tips to controlling your Facebook page and social media presence without […]
Best Dental Marketing | 5 Tips for Terrific Testimonials Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial […]
Best Dental Marketing Company | Lights, Camera, Conversion If video blogging isn’t part of your overall marketing strategy, it’s time to add it to the mix. Google’s SEO algorithm favors video content, which is considered “high-quality online content,” and rewards those that are regularly adding it to their online landing pages. Uploading fresh video content to your website on a monthly basis can […]
Ethical Dental Marketing Company | How to Attract New Patients this Fest Season The sun is out and spirits are high; it’s officially “fest” season. Festivals and community events are a great place to promote your dental practice. Here are 5 tips for making most out of your community event marketing: 1. Hand out promotional items–confidently! When you and your team are distributing postcards and flyers to fellow […]
