Best Dental Marketing Company | A Fun Way to Delegate Daily Marketing Tasks Make internal marketing fun! Click here to order your Dental Marketing Dice! Take turns rolling the dice each day at morning huddle, or give every team member a daily roll. One dice will give you a marketing task while the other will give you a method. For instance, one day you may roll PATIENT TESTIMONIAL […]
Ethical Dental Marketing | 6 Types of Jerks and how to Deal with Them in Your Dental Practice No matter the type of business you own, you’ll be faced with difficult people. As a dental team, you’re bound to stumble upon some of these types. Read the following to learn how to handle them with care, while protecting your reputation. 1. The Doubting Jerk This patient believes his Google search is more valuable […]
Ethical Dental Marketing | 84 Reasons People Love Identity Dental Marketing We do not lock you into a long term contract. Instead, we rely on our ability to get you results and develop a trusting relationship in order to create loyal clients. We teach you how to maintain ownership of your website and all aspects of it. We teach you how to maintain ownership of your […]
Dental Marketing | Corporate Dentistry Can Benefit You You’ve likely heard the buzz about corporate dentistry and how the profession is changing fairly rapidly. Some forecast doom and gloom for the privately owned practice. Others refuse to believe anything is changing at all. The reality lies somewhere in between. The rise in corporate dentistry will bring advantages to the public and the dental profession. Above all, […]
Marketing for Dentists | When should you start thinking about selling your dental practice? Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time […]
Dental Marketing | 3 Steps to Gaining a 5-Star Reputation Article by: Grace Rizza, Owner of Identity Dental Marketing If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to […]
Best Dental Marketing Company | 3 Fun Ways Market your Practice this Mother’s Day Everyone gives flowers for Mom’s Day. This year, involve your team and do something different and fun. In the month of May, consider the following marketing ideas for your practice. 1. Consider our Strong Mom Contest. Have your patients nominate their mom on your Facebook page for “City’s Strongest Mom.” The winning mom (with the most […]
SEO for Dentists | The Rules of SEO September 4, 1998 – Google started Google quickly became number one for one reason: it aimed to do only one thing. While AOL was sending CDs about instant messenger and email, and Yahoo cluttered its homepage with weather, stocks and news, Google kept its cool and carried on with one mission: to become THE NUMBER […]
Ethical Dental Marketing | Don’t Wait Until It Hurts When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a marketing plan, budget and strategy. […]
Ethical Dental Marketing | The Problem in Starting With Why WHY? This has been a topic of many lectures, books and conversations in 2016. Simon Sinek’s book spread like wildfire in the dental industry. It’s difficult to admit this to some of my colleagues, but I didn’t love the book. Now, before you judge me too quickly, hear me out please. In my opinion, the premise […]
