In the past 5 years, I’ve made a regular effort to let go of perfectionism. Perfectionism at some level is alive and well in all of us, no matter how much we’ve retrained our brains. Some of our primal instincts have us hardwired to seek approval from others. We’re built to desire inclusion and praise. […]
As a small business owner who has grown her business slowly and intentionally in the past decade, I’ve realized a few things that can be powerful to the first time business owner. The first is that it’s crucial to never outgrow what you can accommodate. I’ve seen companies come and go in the dental world […]
Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
Make internal marketing fun! Click here to order your Dental Marketing Dice! Take turns rolling the dice each day at morning huddle, or give every team member a daily roll. One dice will give you a marketing task while the other will give you a method. For instance, one day you may roll PATIENT TESTIMONIAL […]
No matter the type of business you own, you’ll be faced with difficult people. As a dental team, you’re bound to stumble upon some of these types. Read the following to learn how to handle them with care, while protecting your reputation. 1. The Doubting Jerk This patient believes his Google search is more valuable […]
We do not lock you into a long term contract. Instead, we rely on our ability to get you results and develop a trusting relationship in order to create loyal clients. We teach you how to maintain ownership of your website and all aspects of it. We teach you how to maintain ownership of your […]
I’ll start by saying that I fully realize this is not my average dental marketing post. I do agree however that there’s no greater new patient magnet than by building a happy, healthy and motivated team. I will also start by admitting guilt to some of these awful tendencies. Any successful small business owner wears […]
You’ve likely heard the buzz about corporate dentistry and how the profession is changing fairly rapidly. Some forecast doom and gloom for the privately owned practice. Others refuse to believe anything is changing at all. The reality lies somewhere in between. The rise in corporate dentistry will bring advantages to the public and the dental profession. Above all, […]
Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time […]
Article by: Grace Rizza, Owner of Identity Dental Marketing If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to […]
