Best Dental Marketing | The Components of an Effective Landing Page If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter. Without a clean, focused […]
Best Dental Marketing Company | Don’t Let Covid Kill Your Morale Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected. Covid swept into our lives, took our sense of normalcy, security and for some, our sanity. It took our business […]
Ethical Dental Marketing Company | OSHA Standards in light of Covid-19 OSHA Guidance on Preparing_Workplaces for COVID_19
Best Dental Marketing Company | Identity Dental Marketing Celebrates 10-Year Anniversary Identity Dental Marketing Celebrates 10-Year Anniversary One of Dentistry’s Favorite Businesses Thanks Its Loyal Clients for Entrusting Their Internet Presence with Identity Dental Marketing September 22, 2019, CHICAGO, Illinois, Sept. 22, 2019 Identity Dental Marketing, a well trusted, custom dental marketing agency, announced today its 10-year anniversary. Having had the privilege to create more than […]
Dental Marketing | Get More From Your Team It’s clear some people go through life overwhelmed, unhappy and frustrated. It manifests in how they communicate with others. I’ve had my fair share of frustrating days, even weeks and maybe even years. The point is, we’ve all been there. I’m not pointing this out from my ivory tower. I promise you that. Running a […]
Dental Marketing | If I were a dentist… It’s been over a decade since I worked in a dental practice. Since then, I’ve used my own business to coach over 1,000 dentists in their growth strategies. As a result, I often find myself thinking about what I’d do in certain situations. Of course, I’m not a dentist, and it may be that […]
Dental Marketing | Turnover: A Punch to the Gut (A true story) It’s Thursday afternoon and you get a call. Your employee that called in sick is experiencing mental health issues. She’s going to need to take a medical leave. You support her, so decide to pay her for some time off. She tells you that she should be fine to return in a week. One week […]
Dental Marketing | Parenting and Business Leadership Parallels More than 5 years ago when I first became a parent, I remember feeling a great deal of pressure to choose between business and family. I chose both and I’m so glad I did. As my family was growing, so was my business and I found that all too often the lessons learned at home […]
Dental Marketing | Crippling Self-Doubt Embraced as Perfectionism In the past 5 years, I’ve made a regular effort to let go of perfectionism. Perfectionism at some level is alive and well in all of us, no matter how much we’ve retrained our brains. Some of our primal instincts have us hardwired to seek approval from others. We’re built to desire inclusion and praise. […]
Dental Marketing | Scaling with Integrity As a small business owner who has grown her business slowly and intentionally in the past decade, I’ve realized a few things that can be powerful to the first time business owner. The first is that it’s crucial to never outgrow what you can accommodate. I’ve seen companies come and go in the dental world […]
